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Resistance to Brand Switching...
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Consumer behaviour
318
Konsumentenverhalten
318
Einzelhandel
144
Retail trade
144
Beziehungsmarketing
71
Relationship marketing
71
Online retailing
54
Online-Handel
54
Brand management
52
Markenführung
52
Preismanagement
37
Pricing strategy
37
Markenartikel
34
Brand
28
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28
E-commerce
28
Electronic Commerce
28
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28
Retailing
27
Sales promotion
27
Verkaufsförderung
27
Customer satisfaction
25
Kundenzufriedenheit
25
Dienstleistungsqualität
24
Service quality
24
Ladengestaltung
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Store design
23
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22
Markenimage
22
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21
Marketingmanagement
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20
Food retailing
20
Lebensmitteleinzelhandel
20
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20
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19
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18
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Grewal, Dhruv
15
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8
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6
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Dekimpe, Marnik G.
4
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Oppewal, Harmen
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4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
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3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
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Dass, Mayukh
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Melis, Kristina
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3
Noble, Stephanie M.
3
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Journal of retailing
Journal of business research : JBR
2,316
Journal of retailing and consumer services
1,984
International journal of hospitality management
865
International journal of consumer studies
770
Psychology & marketing
726
The journal of brand management : an international journal
668
SpringerLink / Bücher
656
NBER working paper series
637
Journal of consumer research : JCR ; an interdisciplinary bimonthly
630
Working paper / National Bureau of Economic Research, Inc.
542
The journal of product & brand management
497
NBER Working Paper
468
Journal of marketing research : JMR
429
European Journal of Marketing
420
European journal of marketing : EJM
416
Asia Pacific journal of marketing and logistics
412
Tourism management : research, policies, practice
394
Journal of Consumer Marketing
385
Management science : journal of the Institute for Operations Research and the Management Sciences
379
Journal of business ethics : JOBE
377
Journal of marketing management : MM
370
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
363
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
360
Journal of marketing
351
Cogent business & management
350
Journal of travel and tourism marketing
350
Discussion paper series / IZA
340
Journal of marketing communications
337
Journal of international consumer marketing
332
Marketing intelligence & planning
323
Journal of economic psychology : research in economic psychology and behavioral economics
321
Journal of the Academy of Marketing Science
321
Marketing letters : a journal of research in marketing
321
Journal of fashion marketing and management
317
Journal of Product & Brand Management
310
International journal of retail & distribution management
308
Journal of consumer behaviour : an international research review
305
International journal of contemporary hospitality management
304
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
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ECONIS (ZBW)
347
Showing
1
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10
of
347
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date (oldest first)
1
The impact of a flagship vs a
brand
store on
brand
attitude,
brand
attachment and
brand
equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
2
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
3
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
4
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
5
Determinants of store
brand
share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
Saved in:
6
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
7
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
8
Capturing retailers'
brand
and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
9
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
10
Luxury single- versus multi-
brand
stores : the effect of consumers' hedonic goals on
brand
comparisons
Desmichel, Perrine
;
Kocher, Bruno
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 203-219
Persistent link: https://www.econbiz.de/10012295826
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