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Einzelhandel
322
Retail trade
263
Consumer behaviour
139
Konsumentenverhalten
139
Beziehungsmarketing
47
Relationship marketing
47
Distribution channel
38
Retailing
38
Vertriebsweg
38
Online retailing
36
Online-Handel
36
Vereinigte Staaten
29
Brand management
28
E-commerce
28
Electronic Commerce
28
Markenführung
28
Preismanagement
24
Pricing strategy
24
Ladengestaltung
23
Store design
23
Marketing management
20
Marketingmanagement
20
Brand
19
Markenartikel
18
Customer satisfaction
15
Kundenzufriedenheit
15
Sales promotion
15
Verkaufsförderung
15
Werbung
15
Einzelhandelspreis
14
Food retailing
14
Handelsmarke
14
Lebensmitteleinzelhandel
14
Retail price
14
Store brand
14
Advertising
13
Brand image
12
Markenimage
12
Marktforschung
12
Salespeople
12
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Undetermined
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9
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Aufsatz in Zeitschrift
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Sammelwerk
7
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English
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Grewal, Dhruv
20
Gauri, Dinesh Kumar
7
Roggeveen, Anne L.
7
Ratchford, Brian Thomas
6
Dant, Rajiv P.
5
Dekimpe, Marnik G.
5
Kumar, V.
5
Noble, Stephanie M.
5
Nordfält, Jens
5
Palmatier, Robert W.
5
Sethuraman, Raj
5
Shankar, Venkatesh
5
Ahlbom, Carl-Philip
4
Blut, Markus
4
Breugelmans, Els
4
Brown, James R.
4
Campo, Katia
4
Ganesan, Shankar
4
Hollander, Stanley C.
4
Kopalle, Praveen K.
4
Levy, Michael
4
Mantrala, Murali K.
4
Pauwels, Koen
4
Bearden, William O.
3
Berry, Leonard L.
3
Burton, Scot
3
Geyskens, Inge
3
Guha, Abhijit
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jindal, Rupinder P.
3
MacKenzie, Scott B.
3
Namin, Aidin
3
Podsakoff, Philip M.
3
Reinartz, Werner J.
3
Skiera, Bernd
3
Arnold, Todd J.
2
Beitelspacher, Lauren Skinner
2
Benoit, Sabine
2
Berry, Christopher
2
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Journal of retailing
Journal of retailing and consumer services
715
Journal of business research : JBR
362
Journal of advertising research
254
European journal of operational research : EJOR
248
The international review of retail, distribution and consumer research
235
International journal of retail & distribution management
227
International journal of advertising : the review of marketing communications
210
International journal of production economics
199
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising
186
Journal of advertising : official publication of the American Academy of Advertising
183
Management science : journal of the Institute for Operations Research and the Management Sciences
175
Journal of marketing communications
155
SpringerLink / Bücher
134
Journal of marketing
132
NBER working paper series
127
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
126
European journal of marketing : EJM
115
NBER Working Paper
104
Working paper / National Bureau of Economic Research, Inc.
101
International journal of retail and distribution management
98
Journal of historical research in marketing
94
Journal of promotion management : JPM
93
Psychology & marketing
93
International journal of industrial organization
91
Journal of marketing research : JMR
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
Ifo Schnelldienst
84
Ifo-Schnelldienst
80
Manufacturing & service operations management : M & SOM
77
Journal of promotion management : innovations in planning and applied research
74
Omega : the international journal of management science
73
Jahrbuch der Absatz- und Verbrauchsforschung
72
International journal of production research
70
Production and operations management : an international journal of the Production and Operations Management Society
69
Marketing : ZFP ; journal of research and management
67
International journal of internet marketing and advertising : IJIMA
66
Europäische Hochschulschriften / 5
63
Journal of the Academy of Marketing Science
61
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ECONIS (ZBW)
328
USB Cologne (EcoSocSci)
2
Showing
1
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10
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330
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date (oldest first)
1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
3
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
4
On the value relevance of retailer advertising spending and same-store sales growth
Tuli, Kapil R.
;
Mukherjee, Anirban
;
Dekimpe, Marnik G.
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 447-461
Persistent link: https://www.econbiz.de/10009707178
Saved in:
5
Surprise, surprise : ambient media as promotion tool for retailers
Hutter, Katharina
;
Hoffmann, Stefan
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010359936
Saved in:
6
Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
7
Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
8
Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
9
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
10
Empirical generalizations in search engine advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
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