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How do electronic word of mouth practices contribute to mobile banking adoption?
Shankar, Amit; Jebarajakirthy, Charles; Ashaduzzaman, Md - In: Journal of retailing and consumer services 52 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012132251
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Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar; Rana, Nripendra P.; Slade, Emma L.; … - In: Journal of retailing and consumer services 53 (2020), pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed; Rana, Nripendra P.; Alalwan, Ali Abdallah - In: Journal of retailing and consumer services 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
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The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman; Bag, Surajit; Hossain, Md Afnan; … - In: Journal of retailing and consumer services 72 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
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Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter; Mukerji, Bhasker; Dwivedi, … - In: Journal of retailing and consumer services 46 (2019), pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
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Impact of online convenience on mobile banking adoption intention : a moderated mediation approach
Jebarajakirthy, Charles; Shankar, Amit - In: Journal of retailing and consumer services 58 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012431680
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Examining factors influencing Jordanian customers' intentions and adoption of internet banking : extending UTAUT2 with risk
Alalwan, Ali Abdallah; Dwivedi, Yogesh Kumar; Rana, … - In: Journal of retailing and consumer services 40 (2018), pp. 125-138
Persistent link: https://www.econbiz.de/10011801842
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Assessing the intention to adopt computational intelligence in interactive marketing
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of retailing and consumer services 78 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015095060
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The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed; Rana, Nripendra P.; Dwivedi, Yogesh Kumar - In: Journal of retailing and consumer services 40 (2018), pp. 139-149
Persistent link: https://www.econbiz.de/10011801885
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Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.; Mpinganjira, Mercy; Rana, Nripendra P.; … - In: Journal of retailing and consumer services 71 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014259246