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Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa; Phau, Ian; Sims, Daniel; Cheah, Isaac - In: Journal of retailing and consumer services 30 (2016), pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
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How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy; Hartley, Nicole; Vanman, Eric; Phau, Ian - In: Journal of retailing and consumer services 31 (2016), pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
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Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac; Phau, Ian; Kea, Garick; Huang, Yu-An - In: Journal of retailing and consumer services 30 (2016), pp. 184-192
Persistent link: https://www.econbiz.de/10011473189