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Psychological mechanisms of brand love and information technology identity in virtual retail environments
Huang, Tseng-Lung - In: Journal of retailing and consumer services 47 (2019), pp. 251-264
Persistent link: https://www.econbiz.de/10011995589
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Shopping in discount stores : the role of price-related attributions, emotions and value perception
Zielke, Stephan - In: Journal of retailing and consumer services 21 (2014) 3, pp. 327-338
Persistent link: https://www.econbiz.de/10010348753
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Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young; Kim, Soohyun; Kim, Soyoung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 581-589
Persistent link: https://www.econbiz.de/10010388522
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Conceptualizing the brand in social media community : the five sources model
Davis, Robert; Piven, Inna; Breazeale, Michael - In: Journal of retailing and consumer services 21 (2014) 4, pp. 468-481
Persistent link: https://www.econbiz.de/10010388551
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Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
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"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai; Leung, Wilson Ka-shing; Eugene Cheng-xi Aw - In: Journal of retailing and consumer services 66 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
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Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold; Roy, Sanjit; Pham, Tram-Anh N. - In: Journal of retailing and consumer services 60 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
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Drivers of brand community engagement
Kumar, Jitender; Kumar, Vikas - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
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Exploring hotel brand attachment : the mediating role of sentimental value
Liu, Yan; Kou, Yan; Guan, Zhenzhong; Hu, JiaJing; Pu, Bo - In: Journal of retailing and consumer services 55 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012269079
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Variations in consumers' use of brand online social networking : a uses and gratifications approach
Lim, Heejin; Kumar, Archana - In: Journal of retailing and consumer services 51 (2019), pp. 450-457
Persistent link: https://www.econbiz.de/10012115176