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Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou; Li, Bin; Li, Huajun; Lei, Yueqiu - In: Journal of retailing and consumer services 76 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
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Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping - In: Journal of retailing and consumer services 31 (2016), pp. 287-293
Persistent link: https://www.econbiz.de/10011528724
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Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan; Zheng, Junyuan; Luo, Shaohua - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
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Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair; Junaid, Muhammad; Zafar, Abaid Ullah; Li, … - In: Journal of retailing and consumer services 63 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
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What drives brand love and purchase intentions toward the local food distribution system? : a study of social media-based REKO (fair consumption) groups
Kumar, Sushant; Murphy, Mikko; Talwar, Shalini; Kaur, Puneet - In: Journal of retailing and consumer services 60 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012502672
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Building user engagement to mhealth apps from a learning perspective : relationships among functional, emotional and social drivers of user value
Santos Vijande, María Leticia; Gómez, Mar; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209713
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Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors
Li, Dongmei; Han, Xiaoyun - In: Journal of retailing and consumer services 59 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012433422
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Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua; Zhang, Kaige - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
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An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel; Li, Rong; Richard, Marie-Odile; Zhou, Mi - In: Journal of retailing and consumer services 64 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
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Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold; Roy, Sanjit; Pham, Tram-Anh N. - In: Journal of retailing and consumer services 60 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012502671