//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~subject:"Theorie"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Werbung
Consumer behaviour
1,930
Konsumentenverhalten
1,929
Einzelhandel
473
Retail trade
473
Beziehungsmarketing
463
Relationship marketing
463
Online retailing
338
Online-Handel
338
Customer satisfaction
323
Kundenzufriedenheit
323
Brand management
264
Markenführung
264
Dienstleistungsqualität
234
Service quality
234
Brand image
229
Markenimage
229
Social Web
171
Social web
171
Brand
167
Markenartikel
164
E-commerce
160
Electronic Commerce
159
Internet marketing
146
Online-Marketing
146
Emotion
125
Confidence
106
Vertrauen
106
Food retailing
103
Lebensmitteleinzelhandel
103
Viral marketing
102
Virales Marketing
102
Distribution channel
80
Vertriebsweg
80
Fashion
78
Innovation adoption
78
Luxury goods
78
Luxusgüter
78
Mode
78
Innovationsakzeptanz
77
USA
73
more ...
less ...
Online availability
All
Undetermined
83
Type of publication
All
Article
88
Type of publication (narrower categories)
All
Article in journal
88
Aufsatz in Zeitschrift
88
Language
All
English
88
Author
All
Thaichon, Park
4
Septianto, Felix
3
Boujena, Othman
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Martínez-López, Francisco J.
2
Quach, Sara
2
Shareef, Mahmud Akhter
2
Sun, Qi
2
Zhang, Hui
2
Abdelmoety, Ziad Hassan
1
Abraham, Christopher
1
Adaji, Ifeoma
1
Agag, Gomaa
1
Aghakhani, Hamed
1
Akram, Muhammad Shakaib
1
Aliedan, Meqbel
1
Alryalat, Mohammad Abdallah Ali
1
Alyahya, Mansour Abdullah
1
Andreu, Luisa
1
Arora, Neelika
1
Aswin Winardi, Michael
1
Azad, Nasreen
1
Babin, Barry J.
1
Baccouche, Mona
1
Baek, Tae Hyun
1
Bagherinejad, Jafar
1
Baier, Daniel
1
Bambauer-Sachse, Silke
1
Banerjee, Prantosh J.
1
Barrales-Molina, Vanesa
1
Bhatti, Zeeshan Ahmed
1
Byun, Kate Jeonghee
1
Camp, Kerri
1
Cao, Jingjing
1
Catwright, Joanna
1
Chaouali, Walid
1
Chen, Bo
1
Chen, Jiada
1
Chen, Shiuann-Shuoh
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Journal of business research : JBR
160
International journal of advertising : the review of marketing communications
122
NBER working paper series
110
Working paper / National Bureau of Economic Research, Inc.
107
NBER Working Paper
98
Journal of marketing communications
96
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Discussion paper / Centre for Economic Policy Research
81
Journal of advertising research
76
International journal of advertising : the quarterly review of marketing communications
73
Europäische Hochschulschriften / 5
69
International journal of industrial organization
67
SpringerLink / Bücher
65
European journal of operational research : EJOR
64
Economics letters
61
Gabler Edition Wissenschaft
60
Journal of economic psychology : research in economic psychology and behavioral economics
59
Journal of economic behavior & organization : JEBO
55
CESifo working papers
52
Journal of advertising
52
Psychology & marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of promotion management : innovations in planning and applied research
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Journal of promotion management : JPM
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of marketing research : JMR
45
The American economic review
43
Journal of advertising : official publication of the American Academy of Advertising
42
Marketing letters : a journal of research in marketing
42
Discussion paper / Tinbergen Institute
40
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
39
Marketing : ZFP ; journal of research and management
39
Discussion papers / CEPR
38
International journal of internet marketing and advertising : IJIMA
38
European journal of marketing : EJM
37
Applied economics
36
International journal of production economics
34
more ...
less ...
Source
All
ECONIS (ZBW)
88
Showing
1
-
10
of
88
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.
;
Tripathi, Sanjeev
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 93-102
Persistent link: https://www.econbiz.de/10011528540
Saved in:
2
The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I
;
Chuang, Shih-Chieh
;
Cheng, Yin-Hui
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238338
Saved in:
3
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
The role of interactivity from Instagram advertisements in shaping young female
fashion
consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
5
Money-back guarantee and pricing decision with retailer's store
brand
Huang, Zongsheng
;
Feng, Ting
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132185
Saved in:
6
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
7
Inclusive advertising featuring disability on instagram : effect on consumer well-being,
brand
engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
8
Effects of pricing strategies and product quality on private label and national
brand
performance
Olbrich, Rainer
;
Jansen, Hans Christian
;
Hundt, Michael
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 294-301
Persistent link: https://www.econbiz.de/10011629330
Saved in:
9
The role of art infusion in enhancing pro-environmental luxury
brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
10
Interplays between manufacturer advertising and retailer store
brand
introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->