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Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda; Sabri, Ouidade; Parguel, Béatrice - In: Journal of retailing and consumer services 17 (2010) 6, pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
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Store of the future : towards a (re)invention and (re)imagination of physical store space in an omnichannel context
Alexander, Bethan; Blazquez Cano, Marta - In: Journal of retailing and consumer services 55 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012269083
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Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon; Celhay, Franck; Pantin Sohier, Gaëlle - In: Journal of retailing and consumer services 46 (2019), pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
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Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John; Elms, Jonathan; Teller, Christoph - In: Journal of retailing and consumer services 38 (2017), pp. 147-156
Persistent link: https://www.econbiz.de/10011743209