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~isPartOf:"Journal of retailing and consumer services"
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Advertising
57
Werbung
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Consumer behaviour
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Konsumentenverhalten
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Advertising effects
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Werbewirkung
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Internet marketing
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Online-Marketing
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Septianto, Felix
4
Thaichon, Park
4
Yan, Ruiliang
3
Dwivedi, Yogesh Kumar
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Martín Herrán, Guiomar
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Martínez-López, Francisco J.
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Mukerji, Bhasker
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Pei, Zhi
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Quach, Sara
2
Shareef, Mahmud Akhter
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Sigué, Simon Pierre
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Abraham, Christopher
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Adaji, Ifeoma
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Ahmad, Wisal
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Ahmed, Qazi Mohammed
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Alryalat, Mohammad Abdallah Ali
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Ariza-Montes, Antonio
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Arli, Denni
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Baccouche, Mona
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Baek, Tae Hyun
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Bagherinejad, Jafar
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Baier, Daniel
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Barrales-Molina, Vanesa
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Bondesson, Niklas
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Boujena, Othman
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Catwright, Joanna
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Chaouali, Walid
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Chen, Bo
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Chen, Shuang
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Cheng, Junjun
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Chicheportiche, Laëtitia
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Chiew, Tung Moi
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Journal of retailing and consumer services
SpringerLink / Bücher
970
Europäische Hochschulschriften / 5
380
Journal of advertising research
295
Working paper / National Bureau of Economic Research, Inc.
253
NBER working paper series
239
Springer eBook Collection
224
International journal of advertising : the review of marketing communications
208
Journal of business research : JBR
203
Gabler Edition Wissenschaft
193
International journal of advertising : the quarterly review of marketing communications
182
NBER Working Paper
178
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Springer eBook Collection / Business and Economics
165
Discussion paper / Centre for Economic Policy Research
155
Journal of marketing communications
144
Research
133
Lehrbuch
124
Management science : journal of the Institute for Operations Research and the Management Sciences
122
Journal of marketing
108
Journal of marketing research : JMR
95
CESifo working papers
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : JPM
82
European journal of operational research : EJOR
78
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
74
European journal of marketing : EJM
70
Journal of historical research in marketing
70
Journal of business ethics : JOBE
64
Journal of promotion management : innovations in planning and applied research
64
Gabler Research
63
Edward Elgar E-Book Archive
62
International journal of industrial organization
62
Discussion paper series / IZA
61
DUV / Wirtschaftswissenschaft
60
Neue betriebswirtschaftliche Forschung : Nbf
59
International journal of internet marketing and advertising : IJIMA
58
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
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ECONIS (ZBW)
58
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1
National advertising, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
2
Bundling products to success : the influence of complementarity and advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
3
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
4
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
5
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
6
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
7
Hispanics and viral advertising
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Gironda, John
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011556612
Saved in:
8
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
9
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
10
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
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