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~isPartOf:"Journal of retailing and consumer services"
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Psychologie und Werbung
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Advertising
57
Werbung
57
Consumer behaviour
38
Konsumentenverhalten
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Advertising effects
34
Werbewirkung
34
Internet marketing
16
Online-Marketing
16
Social Web
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Social web
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Brand management
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Einzelhandel
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Markenführung
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Retail trade
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Emotion
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Game theory
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Preismanagement
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Pricing strategy
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Spieltheorie
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Brand
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Distribution channel
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Vertriebsweg
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Viral marketing
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Virales Marketing
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Markenartikel
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Food
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Lebensmittel
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Lieferkette
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Marketing management
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Marketingmanagement
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Psychology of advertising
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Sales promotion
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Supply chain
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Verkaufsförderung
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Werbepsychologie
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Brand image
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Cooperative advertising
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Luxury goods
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Septianto, Felix
4
Thaichon, Park
4
Yan, Ruiliang
3
Dwivedi, Yogesh Kumar
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Martín Herrán, Guiomar
2
Martínez-López, Francisco J.
2
Mukerji, Bhasker
2
Pei, Zhi
2
Quach, Sara
2
Shareef, Mahmud Akhter
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Sigué, Simon Pierre
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Abraham, Christopher
1
Adaji, Ifeoma
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Aghakhani, Hamed
1
Ahmad, Ayaz
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Ahmad, Wisal
1
Ahmed, Qazi Mohammed
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Alryalat, Mohammad Abdallah Ali
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Ariza-Montes, Antonio
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Baccouche, Mona
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Baek, Tae Hyun
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Bagherinejad, Jafar
1
Baier, Daniel
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Bambauer-Sachse, Silke
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Barrales-Molina, Vanesa
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Bharadwaj, Apoorva
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Bondesson, Niklas
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Boujena, Othman
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Bushra, Mazia Fateen
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Byun, Kate Jeonghee
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Catwright, Joanna
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Chaouali, Walid
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Chen, Bo
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Chen, Shuang
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Cheng, Junjun
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Chicheportiche, Laëtitia
1
Chiew, Tung Moi
1
Cho, Minhee
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Journal of retailing and consumer services
Journal of advertising research
241
International journal of advertising : the review of marketing communications
210
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
183
Journal of business research : JBR
173
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
76
European journal of operational research : EJOR
74
NBER working paper series
72
SpringerLink / Bücher
72
Journal of historical research in marketing
70
Jahrbuch der Absatz- und Verbrauchsforschung
67
Journal of promotion management : innovations in planning and applied research
67
European journal of marketing : EJM
66
Journal of marketing research : JMR
66
Working paper / National Bureau of Economic Research, Inc.
62
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
58
NBER Working Paper
55
International journal of industrial organization
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
49
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
45
Markenartikel : das Magazin für Markenführung
44
Marketing : ZFP ; journal of research and management
43
CESifo working papers
37
Young consumers : insight and ideas for responsible marketers
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Marketing letters : a journal of research in marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of global marketing
33
Advertising theory
31
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ECONIS (ZBW)
58
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58
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1
The role of positive psychology in tourists' behavioural intentions
Vada, Sera
;
Prentice, Catherine
;
Hsiao, Aaron
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 293-303
Persistent link: https://www.econbiz.de/10012115139
Saved in:
2
National advertising, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
3
Bundling products to success : the influence of complementarity and advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
4
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
5
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
6
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
7
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
8
Hispanics and viral advertising
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Gironda, John
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011556612
Saved in:
9
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
10
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
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