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Rethinking the bottom of the pyramid : towards a new marketing mix
Purohit, Sonal; Paul, Justin; Mishra, Rikee - In: Journal of retailing and consumer services 58 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012430641
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The phenomenon of purchasing second-hand products by the BOP consumers
Mukherjee, Srabanti; Datta, Biplab; Paul, Justin - In: Journal of retailing and consumer services 57 (2020), pp. 1-16
Persistent link: https://www.econbiz.de/10012305907
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Detection of potential customers' empathy behavior towards customers' reviews
Hossain, Md Shamim; Rahman, Mst Farjana - In: Journal of retailing and consumer services 65 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013169573
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Psychological comfort in service relationships : a mixed-method approach
Radia, Karan Nilesh; Purohit, Sonal; Desai, Shachi; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209576
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Building loyalty with online financial services customers : is there a gender difference?
Ladhari, Riadh; Leclerc, André - In: Journal of retailing and consumer services 20 (2013) 6, pp. 560-569
Persistent link: https://www.econbiz.de/10010128305
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Weathering consumer pricing sensitivity : the importance of customer contact and personalized services in the financial services industry
Yun, Wonjoo; Hanson, Nicole - In: Journal of retailing and consumer services 55 (2020), pp. 1-6
Persistent link: https://www.econbiz.de/10012268849
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Between a rock and a hard place : seizing the opportunity of demanding customers by means of frontline service behaviors
Itani, Omar S.; Jaramillo, Fernando; Paesbrugghe, Bert - In: Journal of retailing and consumer services 53 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012171888
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After the global financial crash : individual factors differentiating young adult consumers' trust in banks and financial institutions
Shim, Soyeon; Serido, Joyce; Tang, Chuanyi - In: Journal of retailing and consumer services 20 (2013) 1, pp. 26-33
Persistent link: https://www.econbiz.de/10009701600
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The influence of nostalgic memories on consumer exploratory tendencies : echoes from scents past
Orth, Ulrich R.; Bourrain, Aurelie - In: Journal of retailing and consumer services 15 (2008) 4, pp. 277-287
Persistent link: https://www.econbiz.de/10003729839
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Effects of retailer post-purchase guarantee policies on consumer perceptions with the moderating influence of financial risk and product complexity
Astous, Alain d'; Guèvremont, Amélie - In: Journal of retailing and consumer services 15 (2008) 4, pp. 306-314
Persistent link: https://www.econbiz.de/10003729870