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A study of the impact of package changes on orange juice demand
Lee, Jong-ying; Gao, Zhifeng; Brown, Mark G. - In: Journal of retailing and consumer services 17 (2010) 6, pp. 487-491
Persistent link: https://www.econbiz.de/10008696005
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An exploratory packaging study of the composite fashion footwear buying framework
Faultrier, Brigitte de; Towers, Neil - In: Journal of retailing and consumer services 18 (2011) 5, pp. 463-470
Persistent link: https://www.econbiz.de/10009300055
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Why display motion on packaging? : the effect of implied motion on consumer behavior
Yu, Junwei; Droulers, Olivier; Lacoste-Badie, Sophie - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209597
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Building value with packaging : development and validation of a measurement scale
Dopico-Parada, Ana; López-Miguens, María Jesús; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012665873
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Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon; Celhay, Franck; Pantin Sohier, Gaëlle - In: Journal of retailing and consumer services 46 (2019), pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
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Communicating authenticity in packaging of Korean cosmetics
Lee, Sean; Sung, Billy; Phau, Ian; Lim, Aaron - In: Journal of retailing and consumer services 48 (2019), pp. 202-214
Persistent link: https://www.econbiz.de/10012001299
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The effects of inner packaging color on the desirability of food
Van Esch, Patrick; Heller, Jonas; Northey, Gavin - In: Journal of retailing and consumer services 50 (2019), pp. 94-102
Persistent link: https://www.econbiz.de/10012114125
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Do altruistic and egoistic values influence consumers' attitudes and purchase intentions towards eco-friendly packaged products? : an empirical investigation
Prakash, Gyan; Choudhary, Sangita; Kumar, Anil; … - In: Journal of retailing and consumer services 50 (2019), pp. 163-169
Persistent link: https://www.econbiz.de/10012114150
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True colors : consumers' packaging choices depend on the color of retail environment
Martinez, Luisa M.; Rando, Belén; Agante, Luisa; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012433763
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Exploring consumers' usage intention of reusable express packaging : an extended norm activation model
Song, Jiawen; Cai, Lanhui; Yuen, Kum Fai; Wang, Xueqin - In: Journal of retailing and consumer services 72 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014252731