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Effects of pricing strategies and product quality on private label and national brand performance
Olbrich, Rainer; Jansen, Hans Christian; Hundt, Michael - In: Journal of retailing and consumer services 34 (2017), pp. 294-301
Persistent link: https://www.econbiz.de/10011629330
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Money-back guarantee and pricing decision with retailer's store brand
Huang, Zongsheng; Feng, Ting - In: Journal of retailing and consumer services 52 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012132185
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Online loyalty and its interaction with switching barriers
Mutum, Dilip S.; Ghazali, Ezlika Mohd; Bang, Nguyen; … - In: Journal of retailing and consumer services 21 (2014) 6, pp. 942-949
Persistent link: https://www.econbiz.de/10010437724
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"Switching is easy" : service firm communications to encourage customer switching
Pick, Doreén - In: Journal of retailing and consumer services 21 (2014) 4, pp. 502-509
Persistent link: https://www.econbiz.de/10010388546
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What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain
Chuah, Stephanie Hui-wen; Marimuthu, Malliga; … - In: Journal of retailing and consumer services 36 (2017), pp. 124-136
Persistent link: https://www.econbiz.de/10011697928
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The influence of goal attainment and switching costs on customers' staying intentions
Temerak, Mohamed Sobhy; El-Manstrly, Dahlia - In: Journal of retailing and consumer services 51 (2019), pp. 51-61
Persistent link: https://www.econbiz.de/10012114986
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Why do online grocery shoppers switch? : An empirical investigation of drivers of switching in online grocery
Reema Singh; Rosengren, Sara - In: Journal of retailing and consumer services 53 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012171825
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The study of brand loyalty and switching cost on OTT bundled service choice : focusing on reference-dependent preferences in the saturated market
Kim, Kyungah; Kim, Junghun - In: Journal of retailing and consumer services 77 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014462320
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Customer choices of manufacturer versus retailer brands in alternative price and usage contexts
Woodside, Arch G.; Ozcan, Timucin - In: Journal of retailing and consumer services 16 (2009) 2, pp. 100-108
Persistent link: https://www.econbiz.de/10003837502
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The effects of brand credibility on customer loyalty
Sweeney, Jill; Swait, Joffre - In: Journal of retailing and consumer services 15 (2008) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10003699454