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Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.; Chiagouris, Larry; Gopalakrishna, Pradeep - In: Journal of retailing and consumer services 19 (2012) 1, pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
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The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: Journal of retailing and consumer services 61 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
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Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh; Yuksel, Cenk Arsun - In: Journal of retailing and consumer services 64 (2022), pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
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Effect of WeChat interaction on brand evaluation : a moderated mediation model of para-social interaction and affiliative tendency
Zhang, Chubing; Zhang, Zhuo-Ping; Chang, Ying; Li, Tian-Ge - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
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Digital humans in fashion : will consumers interact?
Silva, Emmanuel Sirimal; Bonetti, Francesca - In: Journal of retailing and consumer services 60 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012502633
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Interacting with background music engages e-customers more : the impact of interactive music on consumer perception and behavioral intention
Hwang, Angel Hsing-Chi; Oh, Jeeyun - In: Journal of retailing and consumer services 54 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012238324
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The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree; Chung, Te-Lin Doreen; Fiore, Ann Marie - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
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Relationship marketing in A B2C context : the moderating role of personality traits
Adjei, Mavis T.; Clark, Melissa N. - In: Journal of retailing and consumer services 17 (2010) 1, pp. 73-79
Persistent link: https://www.econbiz.de/10003938077
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Towards a hierarchical theory of shopping motivation
Wagner, Tillmann; Rudolph, Thomas - In: Journal of retailing and consumer services 17 (2010) 5, pp. 415-429
Persistent link: https://www.econbiz.de/10008654216
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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182