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~isPartOf:"Journal of retailing and consumer services"
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Advertising
57
Werbung
57
Consumer behaviour
38
Konsumentenverhalten
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Advertising effects
34
Werbewirkung
34
Internet marketing
16
Online-Marketing
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Social web
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Brand management
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Einzelhandel
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Markenführung
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Retail trade
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Emotion
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Game theory
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Pricing strategy
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Spieltheorie
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Brand
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Vertriebsweg
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Markenartikel
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Food
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Psychology of advertising
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Verkaufsförderung
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Werbepsychologie
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Brand image
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Septianto, Felix
4
Thaichon, Park
4
Yan, Ruiliang
3
Dwivedi, Yogesh Kumar
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Martín Herrán, Guiomar
2
Martínez-López, Francisco J.
2
Mukerji, Bhasker
2
Pei, Zhi
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Quach, Sara
2
Shareef, Mahmud Akhter
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Sigué, Simon Pierre
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Abraham, Christopher
1
Adaji, Ifeoma
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Aghakhani, Hamed
1
Ahmad, Ayaz
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Ahmad, Wisal
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Ahmed, Qazi Mohammed
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Alryalat, Mohammad Abdallah Ali
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Ariza-Montes, Antonio
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Baccouche, Mona
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Baek, Tae Hyun
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Bagherinejad, Jafar
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Baier, Daniel
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Bambauer-Sachse, Silke
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Barrales-Molina, Vanesa
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Bharadwaj, Apoorva
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Bondesson, Niklas
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Boujena, Othman
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Bushra, Mazia Fateen
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Byun, Kate Jeonghee
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Catwright, Joanna
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Chaouali, Walid
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Chen, Bo
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Chen, Shuang
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Cheng, Junjun
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Chicheportiche, Laëtitia
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Chiew, Tung Moi
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Journal of retailing and consumer services
Journal of advertising research
250
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
194
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
182
Journal of advertising
177
Journal of marketing communications
150
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
SpringerLink / Bücher
77
Journal of marketing
74
NBER working paper series
74
European journal of operational research : EJOR
72
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
70
Journal of promotion management : innovations in planning and applied research
65
Working paper / National Bureau of Economic Research, Inc.
65
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
59
Journal of current issues and research in advertising : JCIRA
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
NBER Working Paper
57
International journal of industrial organization
54
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
46
Marketing : ZFP ; journal of research and management
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
43
CESifo working papers
39
Markenartikel : das Magazin für Markenführung
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Marketing letters : a journal of research in marketing
37
Young consumers : insight and ideas for responsible marketers
36
Journal of global marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Advertising theory
31
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ECONIS (ZBW)
58
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1
The role of positive psychology in tourists' behavioural intentions
Vada, Sera
;
Prentice, Catherine
;
Hsiao, Aaron
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 293-303
Persistent link: https://www.econbiz.de/10012115139
Saved in:
2
Complexity or simplicity? : designing product pictures for advertising in online marketplaces
Wu, Kewen
;
Vassileva, Julita
;
Zhao, Yuxiang
;
Noorian, Zeinab
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011433677
Saved in:
3
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
4
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
5
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
6
Consumers' attitude and adoption of location-based coupons : the case of the retail fast food sector
Souiden, Nizar
;
Chaouali, Walid
;
Baccouche, Mona
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 116-132
Persistent link: https://www.econbiz.de/10011995531
Saved in:
7
Can two negatives make a positive? : social exclusion prevents carryover effects from deceptive advertising
Aghakhani, Hamed
;
Main, Kelley J.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 206-214
Persistent link: https://www.econbiz.de/10011995574
Saved in:
8
Multichannel personalization : identifying consumer preferences for product recommendations in advertisements across different media channels
Schreiner, Timo
;
Rese, Alexandra
;
Baier, Daniel
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 87-99
Persistent link: https://www.econbiz.de/10012001284
Saved in:
9
Hispanics and viral advertising
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Gironda, John
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011556612
Saved in:
10
"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
Mulcahy, Rory Francis
;
Riedel, Aimee S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238314
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