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Private labels versus national brands : the effects of branding on sensory perceptions and purchase intentions
Rossi, Patricia; Borges, Adilson; Bakpayev, Marat - In: Journal of retailing and consumer services 27 (2015), pp. 74-79
Persistent link: https://www.econbiz.de/10011388075
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Brand and quality effects on introduction of store brand products
Al-Monawer, Nasser; Davoodi, Mehdi; Qi, Lian - In: Journal of retailing and consumer services 61 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012581861
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Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta; Martos-Partal, Mercedes - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
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Effects of store image and store brand price-image on store brand purchase intention : application to an emerging market
Diallo, Mbaye Fall - In: Journal of retailing and consumer services 19 (2012) 3, pp. 360-367
Persistent link: https://www.econbiz.de/10009541787
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National versus private brand : a regulatory focus perspective
Tran, Trang P.; Guzman, Francisco; Paswan, Audhesh K.; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
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Mediated-moderated effects : high and low store image, brand awareness, perceived value from mini and supermarkets retail stores
Graciola, Ana Paula; Toni, Deonir de; Milan, Gabriel … - In: Journal of retailing and consumer services 55 (2020), pp. 1-16
Persistent link: https://www.econbiz.de/10012269017
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Definition, conceptualization and measurement of consumer-based retailer brand equity
Troiville, Julien; Hair, Joseph F.; Cliquet, Gérard - In: Journal of retailing and consumer services 50 (2019), pp. 73-84
Persistent link: https://www.econbiz.de/10012114123
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The effect of information exposure of contract manufacturing practice on consumers' perceived risk, perceived quality, and intention to purchase private label brand
Rahman, Fathony; Soesilo, Primidya K. M. - In: Journal of retailing and consumer services 42 (2018), pp. 37-46
Persistent link: https://www.econbiz.de/10011826026
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Consumer preference for national vs. private brands : the influence of brand engagement and self-concept threat
Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Journal of retailing and consumer services 41 (2018), pp. 90-100
Persistent link: https://www.econbiz.de/10011808544
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The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label food
Konuk, Faruk Anıl - In: Journal of retailing and consumer services 43 (2018), pp. 304-310
Persistent link: https://www.econbiz.de/10011883218