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Beyond explicit measures in marketing research : methods, theoretical models, and applications : editorial
Sajad Rezaei - In: Journal of retailing and consumer services 61 (2021), pp. 1-4
Persistent link: https://www.econbiz.de/10012581850
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Conceptualization of e-servicescapes in the fitness applications and wearable devices context : multi-dimensions, consumer satisfaction, and behavioral intention
Kim, Min-Seong - In: Journal of retailing and consumer services 61 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012581900
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The role of positive psychology in tourists' behavioural intentions
Vada, Sera; Prentice, Catherine; Hsiao, Aaron - In: Journal of retailing and consumer services 51 (2019), pp. 293-303
Persistent link: https://www.econbiz.de/10012115139
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How and why a touchscreen interface impacts psychological ownership and its downstream consequences
Liu, Yunxin - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014240304
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Joint service, pricing and advertising strategies with tourists' green tourism experience in a tourism supply chain
Ma, Shigui; He, Yong; Gu, Ran - In: Journal of retailing and consumer services 61 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012581923
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Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
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Using food pictorial metaphor in the advertising of non-food brands : an exploratory investigation of consumer interpretation and affective response
Boujena, Othman; Ulrich, Isabelle; Piris, Yolande; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012648893
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A two-generation new product model by considering forward-looking customers : dynamic pricing and advertising optimization
Ghobadi, Somayeh Najafi; Bagherinejad, Jafar; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-22
Persistent link: https://www.econbiz.de/10012666042
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Influence of incentive frames on offline-to-online interaction of outdoor advertising
Wei, Zhiyong; Dou, Wenyu; Jiang, Qingyun; Gu, Chenyan - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012430714
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When I feel invaded, I will avoid it : the effect of advertising invasiveness on consumers’ avoidance of social media advertising
Niu, Xingchen; Wang, Xuequn; Liu, Zilong - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431592