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Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J. (ed.); Brown, James (ed.);  … - International Conference on National Brand & Private … - 2017
Persistent link: https://www.econbiz.de/10011629463
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The extension of animosity model of foreign product purchase : does country of origin matter?
Hung Trong Hoang; Khanh Ngoc Bich Ho; Tran, Trang P.; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013209464
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How does consumers' perception of sports stars' personal brand promote consumers' brand love? : a mediation model of global brand equity
Zhou, Fei; Mou, Jian; Su, Qiulai; Wu, Yenchun Jim - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238326
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Away from home : how young Chinese consumers travel with global brands?
Cappellini, Benedetta; Hosany, Sameer; Yen, Dorothy A.; … - In: Journal of retailing and consumer services 46 (2019), pp. 87-94
Persistent link: https://www.econbiz.de/10011980802
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Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO) : the moderating effect of e-tailer's country image
Ramkumar, Bharath; Jin, Byoungho - In: Journal of retailing and consumer services 49 (2019), pp. 186-197
Persistent link: https://www.econbiz.de/10012025845
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The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo; Park, Jungkun; Pensri Jaroenwanit; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
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Distribution strategies for volume and premium brands in highly competitive consumer markets
Parment, Anders - In: Journal of retailing and consumer services 15 (2008) 4, pp. 250-265
Persistent link: https://www.econbiz.de/10003729832
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A value-based perspective of market orientation and customer service
Chen, Shu-ching; Quester, Pascale G. - In: Journal of retailing and consumer services 16 (2009) 3, pp. 197-206
Persistent link: https://www.econbiz.de/10003852521
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Relationship marketing in A B2C context : the moderating role of personality traits
Adjei, Mavis T.; Clark, Melissa N. - In: Journal of retailing and consumer services 17 (2010) 1, pp. 73-79
Persistent link: https://www.econbiz.de/10003938077
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How storefront displays influence retail store image
Cornelius, Britta Elisabeth; Natter, Martin; Faure, Corinne - In: Journal of retailing and consumer services 17 (2010) 2, pp. 143-151
Persistent link: https://www.econbiz.de/10003956377