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~isPartOf:"Journal of retailing and consumer services"
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Brand
167
Markenartikel
164
Consumer behaviour
153
Konsumentenverhalten
153
Brand management
142
Markenführung
142
Brand image
93
Markenimage
93
Beziehungsmarketing
62
Relationship marketing
62
Einzelhandel
43
Retail trade
43
Handelsmarke
32
Store brand
32
Brand loyalty
23
Markentreue
21
Social Web
19
Social web
19
Preismanagement
17
Pricing strategy
17
Customer satisfaction
15
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Advertising effects
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Werbewirkung
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Brand experience
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Marketing management
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Marketingmanagement
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Einzelhandelspreis
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Retail price
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China
9
Viral marketing
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Virales Marketing
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English
172
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Dawes, John
5
Dhir, Amandeep
3
Dwivedi, Abhishek
3
Kumar, Vikas
3
Park, Jungkun
3
Talwar, Shalini
3
Trinh, Giang
3
Baumann, Chris
2
Casidy, Riza
2
Clark, Ronald A.
2
Duan, Yongrui
2
Echchakoui, Saïd
2
Flynn, Leisa Reinecke
2
Goldsmith, Ronald E.
2
Hamin, Hamin
2
Hong, EunPyo
2
Huang, Zongsheng
2
Japutra, Arnold
2
Katsumata, Sotaro
2
Kaur, Puneet
2
Kaushal, Vikrant
2
Kennedy, Rachel
2
Khan, Imran
2
Konuk, Faruk Anıl
2
Kumar, Jitender
2
Kumar, Sushant
2
Liu, Richie L.
2
Loureiro, Sandra Maria Correia
2
Mimouni Chaabane, Aïda
2
Ngo, Liem Viet
2
Paramita, Widya
2
Park, Hyejune
2
Paul, Justin
2
Prentice, Catherine
2
Quach, Sara
2
Rubio Benito, Natalia
2
Septianto, Felix
2
Shao, Wei
2
Thaichon, Park
2
Tran, Trang P.
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
627
Journal of business research : JBR
386
The journal of brand management : an international journal
300
The journal of business & industrial marketing
246
The journal of product & brand management
203
SpringerLink / Bücher
149
Journal of business-to-business marketing
131
Journal of marketing
89
Psychology & marketing
88
European journal of marketing : EJM
85
The Trademark reporter
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
Journal of marketing research : JMR
74
Markenartikel : das Magazin für Markenführung
74
Journal of the Academy of Marketing Science
59
Journal of advertising research
57
Marketing intelligence & planning
54
Journal of strategic marketing
53
Asia Pacific journal of marketing and logistics
52
Springer eBook Collection
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Journal of Business & Industrial Marketing
47
Marketing letters : a journal of research in marketing
47
Business horizons
43
Journal of marketing management : MM
42
Journal of marketing communications
41
Europäische Hochschulschriften / 5
39
The journal of consumer marketing
38
European journal of marketing
37
Journal of fashion marketing and management
37
Harvard business review : HBR
36
Jahrbuch der Absatz- und Verbrauchsforschung
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of retailing
36
Marketing : ZFP ; journal of research and management
36
Research
36
Springer eBook Collection / Business and Economics
36
Handbook of business-to-business marketing
35
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ECONIS (ZBW)
172
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1
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172
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1
Retail services and firm profit in a dual-channel
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 306-314
Persistent link: https://www.econbiz.de/10003864561
Saved in:
2
Drivers of sales force equity in the service industry
Echchakoui, Saïd
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 140-153
Persistent link: https://www.econbiz.de/10011388113
Saved in:
3
Managing customer reactions to
brand
deletion in B2B and B2C contexts
Shah, Purvi
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305309
Saved in:
4
Customer experience in the B2B area : the impact of age-related impressions
Lecoeuvre, Laurence
;
Turner, J. Rodney
;
Kuppelwieser, Volker
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012430624
Saved in:
5
Relationship between sales force reputation and customer behavior : role of experiential value added by sales force
Echchakoui, Saïd
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 54-66
Persistent link: https://www.econbiz.de/10011433763
Saved in:
6
Customer choices of manufacturer versus retailer brands in alternative price and usage contexts
Woodside, Arch G.
;
Ozcan, Timucin
- In:
Journal of retailing and consumer services
16
(
2009
)
2
,
pp. 100-108
Persistent link: https://www.econbiz.de/10003837502
Saved in:
7
Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda
;
Sabri, Ouidade
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
Saved in:
8
The effects of
brand
credibility on customer loyalty
Sweeney, Jill
;
Swait, Joffre
- In:
Journal of retailing and consumer services
15
(
2008
)
3
,
pp. 179-193
Persistent link: https://www.econbiz.de/10003699454
Saved in:
9
The use of loyalty-cards databases : differences in regular price and discount sensitivity in the
brand
choice decision between card and non-card holders
Cartiñas, Mónica
;
Elorz, Margarita
;
Múgica, José Miguel
- In:
Journal of retailing and consumer services
15
(
2008
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003597048
Saved in:
10
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
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