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~isPartOf:"Journal of retailing and consumer services"
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Marketing management
79
Marketingmanagement
79
Consumer behaviour
52
Konsumentenverhalten
52
Beziehungsmarketing
23
Relationship marketing
23
Brand management
21
Markenführung
21
Einzelhandel
18
Retail trade
18
Marketing
15
Distribution channel
14
Vertriebsweg
14
Brand
11
Markenartikel
11
Customer satisfaction
8
Internet marketing
8
Kundenzufriedenheit
8
Online-Marketing
8
Brand image
7
Markenimage
7
Customer value
6
Firm performance
6
Handelsmarke
6
Kundenwert
6
Lieferantenmanagement
6
Market segmentation
6
Marketing strategy
6
Marktsegmentierung
6
Store brand
6
Supplier relationship management
6
Unternehmenserfolg
6
Dienstleistungsqualität
5
Performance measurement
5
Performance-Messung
5
Service quality
5
Advertising
4
Customer integration
4
Emotion
4
Kundenintegration
4
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English
92
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Yan, Ruiliang
6
Agag, Gomaa
3
Pei, Zhi
3
Myers, Chris
2
Ozuem, Wilson
2
Sands, Sean
2
Shehawy, Yasser Moustafa
2
Thaichon, Park
2
Tsai, Pei-Hsuan
2
Abdelmoety, Ziad Hassan
1
Abdo, Said Shabban
1
Adjei, Mavis T.
1
Agrawal, Shiv Ratan
1
Ahn, Jiseon
1
Ahn, Sungsook
1
Akansha Singh
1
Al-Imamy, Saifeddin
1
Alamanos, Eleftherios
1
Alamoudi, Hawazen
1
Alghamdi, Omar A.
1
Alharthi, Majed
1
Almoraish, Ahmed
1
Alnawas, Ibrahim
1
Andreassen, Tor W.
1
Andronikidis, Andreas
1
Anselmsson, Johan
1
Arias-Oliva, Mario
1
Arrigo, Elisa
1
Ashraf, Abdul R.
1
Azemi, Yllka
1
Bandyopadhyay, Subir
1
Barann, Benjamin
1
Baumann, Chris
1
Becker, Jörg
1
Bin, Liu
1
Blanc, Simone
1
Bondesson, Niklas
1
Borra, Danielle
1
Bowman, Douglas
1
Brown, James
1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
SpringerLink / Bücher
527
European Journal of Marketing
463
Journal of business research : JBR
430
Industrial marketing management : the international journal for industrial and high-tech firms
309
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
212
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
European journal of marketing : EJM
187
Journal of marketing management : MM
175
Springer eBook Collection
174
Journal of the Academy of Marketing Science
157
Journal of marketing
145
Management Science
134
The journal of business & industrial marketing
131
Journal of Agricultural and Applied Economics
130
Gabler Edition Wissenschaft
126
Marketing intelligence & planning
122
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Springer eBook Collection / Business and Economics
114
Journal of Consumer Marketing
110
Journal of marketing communications
110
Lehrbuch
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
International Food and Agribusiness Management Review
94
Journal of marketing education : JME
81
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Marketing theory
79
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
The marketing review
72
Agricultural and Resource Economics Review
70
International Marketing Review
70
Journal of Business & Industrial Marketing
70
Journal of Product & Brand Management
70
Journal of macromarketing : examining the interactions among markets, marketing, and society
69
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ECONIS (ZBW)
92
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1
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
2
Elaboration of
marketing
communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
Saved in:
3
Distribution strategies for volume and premium brands in highly competitive consumer markets
Parment, Anders
- In:
Journal of retailing and consumer services
15
(
2008
)
4
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003729832
Saved in:
4
A value-based perspective of market orientation and customer service
Chen, Shu-ching
;
Quester, Pascale G.
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 197-206
Persistent link: https://www.econbiz.de/10003852521
Saved in:
5
Relationship
marketing
in A B2C context : the moderating role of personality traits
Adjei, Mavis T.
;
Clark, Melissa N.
- In:
Journal of retailing and consumer services
17
(
2010
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10003938077
Saved in:
6
How storefront displays influence retail store image
Cornelius, Britta Elisabeth
;
Natter, Martin
;
Faure, Corinne
- In:
Journal of retailing and consumer services
17
(
2010
)
2
,
pp. 143-151
Persistent link: https://www.econbiz.de/10003956377
Saved in:
7
Towards a hierarchical theory of shopping motivation
Wagner, Tillmann
;
Rudolph, Thomas
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 415-429
Persistent link: https://www.econbiz.de/10008654216
Saved in:
8
The influence of relationship
marketing
orientation on brand equity in banks
Yoganathan, Dhanushanthini
;
Jebrajakrithy, Charles
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
Saved in:
9
Bundling products to success : the influence of complementarity and advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
10
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
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