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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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Journal of retailing
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Journal of international consumer marketing
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Marketing letters : a journal of research in marketing
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Cogent business & management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of retail & distribution management
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Journal of fashion marketing and management
298
The international review of retail, distribution and consumer research
297
Journal of consumer behaviour : an international research review
294
The journal of consumer marketing
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Journal of business ethics : JOBE
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ECONIS (ZBW)
1,965
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1
Product difficulty incongruity and consumer evaluations of brand extensions
Bao, Yeqing
;
Sheng, Shibin
;
Nkwocha, Innocent
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 340-348
Persistent link: https://www.econbiz.de/10008654248
Saved in:
2
Bundling as a new product introduction strategy : the role of brand image and bundle features
Sheng, Shibin
;
Pan, Yue
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 367-376
Persistent link: https://www.econbiz.de/10003875618
Saved in:
3
Authenticity, fit and product type : testing a celebrity brand extension model cross-culturally
Osorio, María Lucila
;
Centeno-Velázquez, Edgar
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665982
Saved in:
4
Brand expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas
;
Palmeira, Mauricio
;
Jevons, Colin
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011629056
Saved in:
5
Luxury product to service brand extension and brand equity transfer
Ahn, Jiseon
;
Park, Jungkun
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 22-28
Persistent link: https://www.econbiz.de/10011825996
Saved in:
6
The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
; …
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011743135
Saved in:
7
Masstige consumption values and its effect on consumer behavior
Park, Jungkun
;
Back, Seung Yub
;
Kim, Dongyoup
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
Saved in:
8
Relationship marketing in A B2C context : the moderating role of personality traits
Adjei, Mavis T.
;
Clark, Melissa N.
- In:
Journal of retailing and consumer services
17
(
2010
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10003938077
Saved in:
9
Towards a hierarchical theory of shopping motivation
Wagner, Tillmann
;
Rudolph, Thomas
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 415-429
Persistent link: https://www.econbiz.de/10008654216
Saved in:
10
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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