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Rethinking the bottom of the pyramid : towards a new marketing mix
Purohit, Sonal; Paul, Justin; Mishra, Rikee - In: Journal of retailing and consumer services 58 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012430641
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Consumer socialization process : the role of age in children's online shopping behavior
Thaichon, Park - In: Journal of retailing and consumer services 34 (2017), pp. 38-47
Persistent link: https://www.econbiz.de/10011628984
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Food advertising targeting children in India : analysis and implications
Mehta, Ritu; Bharadwaj, Apoorva - In: Journal of retailing and consumer services 59 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012434357
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A segmentation study of Israeli mall customers
Gilboa, Shaked - In: Journal of retailing and consumer services 16 (2009) 2, pp. 135-144
Persistent link: https://www.econbiz.de/10003837512
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Consumers' channel choice for university-licensed products : exploring factors of consumer acceptance with social identification
Yang, Sujin; Park, Jungkun; Park, Jihye - In: Journal of retailing and consumer services 14 (2007) 3, pp. 165-174
Persistent link: https://www.econbiz.de/10003458641
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Four generations of mall visitors in Israel : a study of mall activities, visiting patterns, and products purchased
Gilboa, Shaked; Vilnai-Yavetz, Iris - In: Journal of retailing and consumer services 17 (2010) 6, pp. 501-511
Persistent link: https://www.econbiz.de/10008696001
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Fashion retailing and the bottom line : the effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure
Pentecost, Robin; Andrews, Lynda - In: Journal of retailing and consumer services 17 (2010) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10003938056
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A segmentation study of pedestrian weekend activity patterns in a central business district
Saarloos, Dick; Joh, Chang-hyeon; Zhang, Junying; … - In: Journal of retailing and consumer services 17 (2010) 2, pp. 119-129
Persistent link: https://www.econbiz.de/10003956363
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Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India
Kuruvilla, Shelja Jose; Joshi, Nishank - In: Journal of retailing and consumer services 17 (2010) 4, pp. 259-269
Persistent link: https://www.econbiz.de/10003989684
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Customer satisfaction study via a latent segment model
Fonseca, Jaime R. S. - In: Journal of retailing and consumer services 16 (2009) 5, pp. 352-359
Persistent link: https://www.econbiz.de/10003875614