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Optimal promotion planning for a product launch in the presence of word-of-mouth
Bigdellou, Saeide; Aslani, Shirin; Modarres, Mohammad - In: Journal of retailing and consumer services 64 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013209563
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Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects of online review source on intention to buy a new product
Plotkina, Daria; Munzel, Andreas - In: Journal of retailing and consumer services 29 (2016), pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
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The role of social network websites in the consumer-brand relationship
Park, Hyejune; Kim, Young-kyung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
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What creates trust and who gets loyalty in social commerce?
Yeon, Jewoo; Park, Inyoung; Lee, Daeho - In: Journal of retailing and consumer services 50 (2019), pp. 138-144
Persistent link: https://www.econbiz.de/10012114147
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Tests of in-store experience and socially embedded measures as predictors of retail store loyalty
Yoon, Sungjoon; Park, Ji Eun - In: Journal of retailing and consumer services 45 (2018), pp. 111-119
Persistent link: https://www.econbiz.de/10011929907
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Social commerce as social networking
Doha, Ahmed; Elnahla, Nada; McShane, Lindsay - In: Journal of retailing and consumer services 47 (2019), pp. 307-321
Persistent link: https://www.econbiz.de/10011995633
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How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali; Ishaq, Muhammad Ishtiaq; Khan, Ayesha; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
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Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan; Xie, Wenxuan; Tiberius, Victor; Qiu, Yong - In: Journal of retailing and consumer services 72 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
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A value-based perspective of market orientation and customer service
Chen, Shu-ching; Quester, Pascale G. - In: Journal of retailing and consumer services 16 (2009) 3, pp. 197-206
Persistent link: https://www.econbiz.de/10003852521
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Context and mobile services' value-in-use
Gummerus, Johanna; Philström, Minna - In: Journal of retailing and consumer services 18 (2011) 6, pp. 521-533
Persistent link: https://www.econbiz.de/10009375654