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~isPartOf:"Journal of retailing and consumer services"
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Brand management
286
Markenführung
286
Consumer behaviour
274
Konsumentenverhalten
274
Brand image
170
Markenimage
170
Brand
167
Markenartikel
164
Beziehungsmarketing
106
Relationship marketing
106
Einzelhandel
75
Retail trade
75
Social Web
54
Social web
54
Handelsmarke
40
Store brand
40
Internet marketing
39
Online-Marketing
39
Customer satisfaction
36
Kundenzufriedenheit
36
Luxury goods
32
Luxusgüter
32
Brand loyalty
29
Markentreue
26
Fashion
23
Mode
23
Marketing management
20
Marketingmanagement
20
Advertising effects
18
Confidence
18
Social media
18
Vertrauen
18
Werbewirkung
18
Online retailing
17
Online-Handel
17
Preismanagement
17
Pricing strategy
17
Dienstleistungsqualität
16
Service quality
16
Emotion
15
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313
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Conference paper
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English
314
Author
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Park, Jungkun
8
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
4
Baumann, Chris
3
Dhir, Amandeep
3
Dwivedi, Abhishek
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Kumar, Vikas
3
Lombart, Cindy
3
Mortimer, Gary
3
Park, Hyejune
3
Talwar, Shalini
3
Trinh, Giang
3
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Brown, James R.
2
Burt, Steven
2
Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cheung, Man Lai
2
Clark, Ronald A.
2
Cliquet, Gérard
2
Diallo, Mbaye Fall
2
Duan, Yongrui
2
Ekinci, Yuksel
2
Elms, Jonathan
2
Eugene Cheng-xi Aw
2
Fatma, Mobin
2
Fazal-e-Hasan, Syed
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
655
The journal of brand management : an international journal
632
The journal of product & brand management
397
SpringerLink / Bücher
346
Psychology & marketing
155
European journal of marketing : EJM
145
Journal of Product & Brand Management
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
127
Journal of marketing research : JMR
117
Journal of strategic marketing
114
Marketing intelligence & planning
114
Journal of advertising research
112
Journal of marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
110
Journal of marketing management : MM
110
Journal of marketing communications
109
Asia Pacific journal of marketing and logistics
108
International journal of hospitality management
108
NBER working paper series
100
Strategic Direction
100
The IUP journal of brand management : IJBRM
96
Springer eBook Collection
93
Journal of the Academy of Marketing Science
92
Innovatives Markenmanagement
90
The Trademark reporter
85
Working paper / National Bureau of Economic Research, Inc.
84
Marketing letters : a journal of research in marketing
83
Journal of fashion marketing and management
78
Research
77
International journal of internet marketing and advertising : IJIMA
76
Journal of promotion management : innovations in planning and applied research
76
NBER Working Paper
76
Markenartikel : das Magazin für Markenführung
75
Journal of international consumer marketing
73
Journal of promotion management : JPM
71
International journal of advertising : the review of marketing communications
69
International marketing review
68
Marketing : ZFP ; journal of research and management
68
Tourism management : research, policies, practice
68
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ECONIS (ZBW)
314
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1
"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
Saved in:
2
What's inside matters : the impact of ingredient branding on consumers' purchasing behaviours in services
Turan, Ceyda Paydas
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665872
Saved in:
3
Influence of iconic, indexical cues, and
brand
schematicity on perceived authenticity dimensions of private-label brands
Carsana, Laurence
;
Jolibert, Alain
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 213-220
Persistent link: https://www.econbiz.de/10011801936
Saved in:
4
Authenticity, fit and product type : testing a celebrity
brand
extension model cross-culturally
Osorio, María Lucila
;
Centeno-Velázquez, Edgar
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665982
Saved in:
5
Brand
expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas
;
Palmeira, Mauricio
;
Jevons, Colin
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011629056
Saved in:
6
Luxury product to service
brand
extension and
brand
equity transfer
Ahn, Jiseon
;
Park, Jungkun
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 22-28
Persistent link: https://www.econbiz.de/10011825996
Saved in:
7
The effect of a limited-edition offer following
brand
dilution on consumer attitudes toward a luxury
brand
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
; …
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011743135
Saved in:
8
Masstige consumption values and its effect on consumer behavior
Park, Jungkun
;
Back, Seung Yub
;
Kim, Dongyoup
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
Saved in:
9
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
10
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
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