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~isPartOf:"Journal of retailing and consumer services"
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Advertising
62
Werbung
57
Consumer behaviour
49
Konsumentenverhalten
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Advertising effects
37
Werbewirkung
37
Internet marketing
19
Online-Marketing
19
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Septianto, Felix
6
Thaichon, Park
4
Yan, Ruiliang
3
Baier, Daniel
2
Dwivedi, Yogesh Kumar
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Martín Herrán, Guiomar
2
Martínez-López, Francisco J.
2
Mukerji, Bhasker
2
Pei, Zhi
2
Phau, Ian
2
Quach, Sara
2
Rese, Alexandra
2
Sajad Rezaei
2
Shareef, Mahmud Akhter
2
Sigué, Simon Pierre
2
Sung, Billy
2
Aboagye, Michael Osei
1
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Ahmad, Ayaz
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Ahmad, Wisal
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Ahmed, Qazi Mohammed
1
Alryalat, Mohammad Abdallah Ali
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Antwi, Collins Opoku
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Argyris, Young Anna
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Ariza-Montes, Antonio
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Bharadwaj, Apoorva
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Boujena, Othman
1
Bushra, Mazia Fateen
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Journal of retailing and consumer services
SpringerLink / Bücher
285
Journal of business research : JBR
263
Journal of advertising research
231
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
191
Journal of advertising
185
Journal of marketing communications
180
The journal of economic methodology
174
Journal of advertising : official publication of the American Academy of Advertising
170
European Journal of Marketing
157
Journal of Consumer Marketing
153
NBER working paper series
152
Games and economic behavior
137
Working paper / National Bureau of Economic Research, Inc.
132
NBER Working Paper
127
Journal of economic behavior & organization : JEBO
110
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Journal of economic theory
100
Corporate communications : an international journal
98
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
98
Journal of promotion management : JPM
93
CESifo working papers
91
Young Consumers
90
MPRA Paper
86
Research
84
Springer eBook Collection
82
Journal of business ethics : JOBE
81
European journal of operational research : EJOR
80
Organizational research methods : ORM
80
Strategic Direction
80
Cambridge journal of economics
78
Journal of historical research in marketing
76
Journal of promotion management : innovations in planning and applied research
76
European journal of marketing : EJM
75
Corporate Communications: An International Journal
72
Marketing Science
72
Discussion papers / CEPR
71
Psychology & marketing
70
International journal of business communication : IJBC ; a publication of the Association of Business Communication
69
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ECONIS (ZBW)
78
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1
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78
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1
Beyond explicit measures in marketing research : methods, theoretical models, and applications : editorial
Sajad Rezaei
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012581850
Saved in:
2
National
advertising
, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
3
Bundling products to success : the influence of complementarity and
advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
4
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
5
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
6
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
7
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
8
Hispanics and viral
advertising
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Gironda, John
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011556612
Saved in:
9
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
10
The relative impact of
advertising
and referral reward programs on the post-consumption evaluations in the context of service failure
Kuang, Di
;
Ma, Baolong
;
Wang, Hong
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169658
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