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~isPartOf:"Journal of retailing and consumer services"
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Brand management
286
Markenführung
286
Consumer behaviour
282
Konsumentenverhalten
282
Brand image
164
Markenimage
164
Brand
141
Markenartikel
139
Beziehungsmarketing
119
Relationship marketing
119
Einzelhandel
83
Retail trade
83
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Marketingmanagement
79
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53
Social web
53
Internet marketing
44
Online-Marketing
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Customer satisfaction
41
Kundenzufriedenheit
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Handelsmarke
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Store brand
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Luxury goods
30
Luxusgüter
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Brand loyalty
27
Markentreue
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Fashion
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Mode
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Dienstleistungsqualität
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Service quality
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Social media
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Online retailing
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Online-Handel
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Advertising effects
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Vertrauen
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Werbewirkung
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English
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Park, Jungkun
8
Yan, Ruiliang
6
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Mortimer, Gary
4
Prentice, Catherine
4
Agag, Gomaa
3
Baumann, Chris
3
Dhir, Amandeep
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Kumar, Vikas
3
Lombart, Cindy
3
Ozuem, Wilson
3
Park, Hyejune
3
Paul, Justin
3
Pei, Zhi
3
Septianto, Felix
3
Talwar, Shalini
3
Thaichon, Park
3
Trinh, Giang
3
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Brown, James R.
2
Burt, Steven
2
Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cheung, Man Lai
2
Cliquet, Gérard
2
Diallo, Mbaye Fall
2
Dwivedi, Abhishek
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Journal of retailing and consumer services
Journal of business research : JBR
884
The journal of brand management : an international journal
577
SpringerLink / Bücher
421
The journal of product & brand management
395
Industrial marketing management : the international journal for industrial and high-tech firms
340
Journal of strategic marketing
283
European journal of marketing : EJM
234
Journal of marketing management : MM
212
Journal of marketing communications
195
Marketing intelligence & planning
191
Journal of the Academy of Marketing Science
190
Journal of marketing
173
Energy economics
168
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
165
Psychology & marketing
151
Asia Pacific journal of marketing and logistics
143
The journal of business & industrial marketing
139
Springer eBook Collection
130
International journal of hospitality management
128
Europäische Hochschulschriften / 5
118
Gabler Edition Wissenschaft
106
Journal of advertising research
106
Marketing letters : a journal of research in marketing
106
International marketing review
101
International journal of internet marketing and advertising : IJIMA
100
Journal of marketing research : JMR
95
Business horizons
94
Journal of global marketing
93
The marketing review
93
The IUP journal of brand management : IJBRM
92
Marketing : ZFP ; journal of research and management
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
87
Journal of promotion management : JPM
87
Cogent business & management
86
Journal of promotion management : innovations in planning and applied research
84
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing management : JMM ; journal of the Academy of Marketing
80
International journal of advertising : the review of marketing communications
78
Tourism management : research, policies, practice
78
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ECONIS (ZBW)
345
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1
The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini
;
Jebrajakrithy, Charles
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
Saved in:
2
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
3
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
4
Consumer choice of store brands across store formats : a panel data analysis under crisis periods
Kaswengi, Jospeh
;
Diallo, Mbaye Fall
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 70-76
Persistent link: https://www.econbiz.de/10010503930
Saved in:
5
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
6
Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
7
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
8
Is brand alliance always beneficial to firms?
Yan, Ruiliang
;
Cao, Zixia
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 193-200
Persistent link: https://www.econbiz.de/10011629053
Saved in:
9
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
10
Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
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