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~isPartOf:"Journal of retailing and consumer services"
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BRAND MANAGEMENT IN SMALL AND...
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Brand management
286
Markenführung
286
Consumer behaviour
259
Konsumentenverhalten
259
Brand image
164
Markenimage
164
Brand
141
Markenartikel
139
Beziehungsmarketing
105
Relationship marketing
105
Einzelhandel
72
Retail trade
72
Social Web
53
Social web
53
Internet marketing
41
Online-Marketing
41
Customer satisfaction
38
Kundenzufriedenheit
38
Handelsmarke
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Store brand
34
Luxury goods
29
Luxusgüter
29
Brand loyalty
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Markentreue
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Fashion
22
Mode
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Marketing management
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Marketingmanagement
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Online-Handel
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Confidence
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Dienstleistungsqualität
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Emotion
17
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Vertrauen
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Werbewirkung
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Marketing
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English
300
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Park, Jungkun
8
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
4
Baumann, Chris
3
Dhir, Amandeep
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Kumar, Vikas
3
Lombart, Cindy
3
Mortimer, Gary
3
Park, Hyejune
3
Talwar, Shalini
3
Trinh, Giang
3
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Brown, James R.
2
Burt, Steven
2
Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cheung, Man Lai
2
Cliquet, Gérard
2
Diallo, Mbaye Fall
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Elms, Jonathan
2
Eugene Cheng-xi Aw
2
Fatma, Mobin
2
Fazal-e-Hasan, Syed
2
González-Benito, Óscar
2
Gázquez-Abad, Juan Carlos
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
Journal of business research : JBR
757
SpringerLink / Bücher
663
Economics Papers from University Paris Dauphine
571
The journal of brand management : an international journal
566
European Journal of Marketing
484
The journal of product & brand management
391
MPRA Paper
268
Industrial marketing management : the international journal for industrial and high-tech firms
219
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
208
European journal of marketing : EJM
203
Springer eBook Collection
199
ERIM Report Series Research in Management
182
Journal of marketing management : MM
174
Marketing intelligence & planning
160
Ovidius University Annals, Economic Sciences Series
155
Europäische Hochschulschriften / 5
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
146
Journal of strategic marketing
146
Journal of marketing
141
Journal of the Academy of Marketing Science
141
Annals of Faculty of Economics
140
Management Science
138
Springer eBook Collection / Business and Economics
134
Journal of Agricultural and Applied Economics
132
Psychology & marketing
131
Journal of marketing communications
123
Asia Pacific journal of marketing and logistics
122
Gabler Edition Wissenschaft
120
Journal of Consumer Marketing
119
International journal of hospitality management
110
Marketing theory
106
Open Access publications from Université Paris-Dauphine
106
Amfiteatru Economic Journal
102
Research
98
Cogent business & management
96
International Food and Agribusiness Management Review
95
The IUP journal of brand management : IJBRM
92
International journal of internet marketing and advertising : IJIMA
89
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ECONIS (ZBW)
300
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1
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
2
Editorial: editorial introduction : luxury services focusing on
marketing
and management
Park, Jungkun
;
Ahn, Jiseon
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012430620
Saved in:
3
An empirical study of the relationship between shopping environment, customer perceived value, satisfaction, and loyalty in the UAE malls context
El-Adly, Mohammed Ismail
;
Eid, Riyad
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 217-227
Persistent link: https://www.econbiz.de/10011528677
Saved in:
4
Modelling consumer responses to an apparel store brand : store image as a risk reducer
Liljander, Veronica
;
Polsa, Pia
;
Riel, Allard C. R. van
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 281-290
Persistent link: https://www.econbiz.de/10003864541
Saved in:
5
Co-
marketing
alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels
Ahn, SooKyoung
;
Kim, HaeJung
;
Forney, Judith A.
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 477-485
Persistent link: https://www.econbiz.de/10003906201
Saved in:
6
Managing the retail format portfolio : an application of modern portfolio theory
Brown, James R.
- In:
Journal of retailing and consumer services
17
(
2010
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10003938042
Saved in:
7
Win-win
strategies
at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
8
Behavioural loyalty towards store brands
Labeaga, José M.
;
Lado Coustré, Nora
;
Martos, M.
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 347-356
Persistent link: https://www.econbiz.de/10003521209
Saved in:
9
The brand architecture of grocery retailers : setting material and symbolic boundaries for consumer choice
Esbjerg, Lars
;
Bech-Larsen, Tino
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 414-423
Persistent link: https://www.econbiz.de/10003875636
Saved in:
10
Retail brand equity : conceptualization and measurement
Jara, Magali
;
Cliquet, Gérard
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 140-149
Persistent link: https://www.econbiz.de/10009507880
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