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WTP consumer's key factors for local and regional newspaper print subscription plans
Saavedra, José Luis; González, Ana Karina - In: Journal of retailing and consumer services 27 (2015), pp. 154-163
Persistent link: https://www.econbiz.de/10011388117
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The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix; Kemper, Joya A.; Choi, Jinyoung - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
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Multichannel personalization : identifying consumer preferences for product recommendations in advertisements across different media channels
Schreiner, Timo; Rese, Alexandra; Baier, Daniel - In: Journal of retailing and consumer services 48 (2019), pp. 87-99
Persistent link: https://www.econbiz.de/10012001284
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Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter; Mukerji, Bhasker; Alryalat, … - In: Journal of retailing and consumer services 43 (2018), pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
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When I feel invaded, I will avoid it : the effect of advertising invasiveness on consumers’ avoidance of social media advertising
Niu, Xingchen; Wang, Xuequn; Liu, Zilong - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431592
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The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree; Chung, Te-Lin Doreen; Fiore, Ann Marie - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
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Exploring the factors influencing consumer engagement behavior regarding short-form video advertising : a big data perspective
Xiao, Lin; Li, Xiaofeng; Zhang, Yucheng - In: Journal of retailing and consumer services 70 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014240307
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Social commerce advertising avoidance and shopping cart abandonment : a fs/QCA analysis of German consumers
Khan, Asad; Sajad Rezaei; Naser Valaei - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364454
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Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng; Li, Jing; Si, Hongyun; Wu, Peng - In: Journal of retailing and consumer services 76 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
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Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul; Jamil, Raja Ahmed; Shah, Adnan Muhammad; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014373268