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An Indian customer surrounding 7P's of service marketing
Kushwaha, G. S.; Agrawal, Shiv Ratan - In: Journal of retailing and consumer services 22 (2015), pp. 85-95
Persistent link: https://www.econbiz.de/10010468494
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The quest for consumer engagement via cause-related marketing : a mixed method study in an emerging economy
Akansha Singh; Pathak, Govind Swaroop - In: Journal of retailing and consumer services 55 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012269059
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Proposing a metaverse engagement model for brand development
Bilgihan, Anil; Leong, Man Wai Aliana; Okumus, Fevzi; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10015095115
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Unveiling impact dynamics : discriminatory brand advertisements, stress response, and the call for ethical marketing practices
Friedmann, Enav; Weiss-Sidi, Merav; Solodoha, Eliran - In: Journal of retailing and consumer services 79 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015099016
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Relationship marketing in A B2C context : the moderating role of personality traits
Adjei, Mavis T.; Clark, Melissa N. - In: Journal of retailing and consumer services 17 (2010) 1, pp. 73-79
Persistent link: https://www.econbiz.de/10003938077
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Towards a hierarchical theory of shopping motivation
Wagner, Tillmann; Rudolph, Thomas - In: Journal of retailing and consumer services 17 (2010) 5, pp. 415-429
Persistent link: https://www.econbiz.de/10008654216
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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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The maximizing consumer wants even more choices : how consumers cope with the marketplace of overchoice
Mittal, Banwari - In: Journal of retailing and consumer services 31 (2016), pp. 361-370
Persistent link: https://www.econbiz.de/10011529005
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Consumer choice of store brands across store formats : a panel data analysis under crisis periods
Kaswengi, Jospeh; Diallo, Mbaye Fall - In: Journal of retailing and consumer services 23 (2015), pp. 70-76
Persistent link: https://www.econbiz.de/10010503930
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The influence of loyalty program design on the relationship between customer motives and value perception
Kreis, Henning; Mafael, Alexander - In: Journal of retailing and consumer services 21 (2014) 4, pp. 590-600
Persistent link: https://www.econbiz.de/10010388521