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Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi; Sit, Kokho; Ekinci, Yuksel - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
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Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
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Drivers of brand community engagement
Kumar, Jitender; Kumar, Vikas - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
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A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang; Dawes, John - In: Journal of retailing and consumer services 53 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
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Consumer-brand relationships and brand loyalty in technology-mediated services
Giovanis, Apostolos N.; Athanasopoulou, Pinelopi - In: Journal of retailing and consumer services 40 (2018), pp. 287-294
Persistent link: https://www.econbiz.de/10011801987
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On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões; Rita, Paulo; Santos, Zélia Raposo - In: Journal of retailing and consumer services 43 (2018), pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
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It is not always about brand : design-driven consumers and their self-expression
Byun, Kyung-Ah; Jones, Robert Paul; Wooldridge, Barbara Ross - In: Journal of retailing and consumer services 43 (2018), pp. 296-303
Persistent link: https://www.econbiz.de/10011883217
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Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender; Nayak, Jogendra Kumar - In: Journal of retailing and consumer services 45 (2018), pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366