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The influence of audience characteristics on the effectiveness of brand placement memory
Natarajan, Thamaraiselvan; Arasu Balasubramaniam, Senthil; … - In: Journal of retailing and consumer services 44 (2018), pp. 134-149
Persistent link: https://www.econbiz.de/10011904351
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Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda; Sabri, Ouidade; Parguel, Béatrice - In: Journal of retailing and consumer services 17 (2010) 6, pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
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Ethnic minority consumers' responses to sales promotions in the packaged food market
Jamal, Armand; Peattie, Sue; Peattie, Kenneth J. - In: Journal of retailing and consumer services 19 (2012) 1, pp. 98-108
Persistent link: https://www.econbiz.de/10009507892
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Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Gauzente, Claire; Roy, Yves - In: Journal of retailing and consumer services 19 (2012) 1, pp. 78-87
Persistent link: https://www.econbiz.de/10009507897
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How do storefront windows displays influence entering decisions of clothing stores?
Oh, Hyunjoo; Petrie, Jenny; Rudolph, Thomas - In: Journal of retailing and consumer services 19 (2012) 1, pp. 27-35
Persistent link: https://www.econbiz.de/10009507909
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Do consumers still believe what is said in online product reviews? : a persuasion knowledge approach
Bambauer-Sachse, Silke; Mangold, Sabrina - In: Journal of retailing and consumer services 20 (2013) 4, pp. 373-381
Persistent link: https://www.econbiz.de/10009755604
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How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi; Toombs, Leslie; Yan, Ruiliang - In: Journal of retailing and consumer services 21 (2014) 3, pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
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Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise - In: Journal of retailing and consumer services 29 (2016), pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
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Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna; McCormick, Helen; Warnaby, Gary - In: Journal of retailing and consumer services 29 (2016), pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
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Celebrity endorsements : influence of a product-endorser match on Millennials attitudes and purchase intentions
McCormick, Karla - In: Journal of retailing and consumer services 32 (2016), pp. 39-45
Persistent link: https://www.econbiz.de/10011556608