//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Who is the attached endorser?...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
93
Konsumentenverhalten
93
Advertising effects
84
Werbewirkung
84
Advertising
36
Werbung
34
Internet marketing
33
Online-Marketing
33
Brand management
28
Markenführung
28
Brand image
23
Markenimage
23
Social Web
23
Social web
23
Credibility
22
Glaubwürdigkeit
21
Brand
17
Markenartikel
16
Emotion
11
Beziehungsmarketing
10
Einzelhandel
10
Relationship marketing
10
Retail trade
10
Celebrity endorsement
9
Celebrity-Werbung
9
Viral marketing
8
Virales Marketing
8
Confidence
7
Perception
7
Vertrauen
7
Virtual reality
7
Virtuelle Realität
7
Wahrnehmung
7
Food
6
Influencer marketing
6
Lebensmittel
6
Online retailing
6
Online-Handel
6
Sales promotion
6
Social media
6
more ...
less ...
Online availability
All
Undetermined
100
Type of publication
All
Article
115
Type of publication (narrower categories)
All
Article in journal
115
Aufsatz in Zeitschrift
115
Case study
1
Fallstudie
1
Language
All
English
115
Author
All
Septianto, Felix
7
Thaichon, Park
4
Dwivedi, Yogesh Kumar
3
Lombart, Cindy
3
Qi, Zhou
3
Bambauer-Sachse, Silke
2
Baumann, Chris
2
Belanche, Daniel
2
Carlson, Jeffrey R.
2
Dwivedi, Abhishek
2
El Hedhli, Kamel
2
Flavián, Marta
2
Hamelin, Nicolas
2
Japutra, Arnold
2
Johnson, Lester W.
2
Jublee, Daniel Inbaraj
2
Lei, Yueqiu
2
Li, Bin
2
Li, Huajun
2
Louis, Didier
2
Mukerji, Bhasker
2
Northey, Gavin
2
Quach, Sara
2
Rana, Nripendra P.
2
Shareef, Mahmud Akhter
2
Stephen, Gladys
2
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Ahmed, Qazi Mohammed
1
Al-Kilani, Shaymaa
1
Alboqami, Hassan
1
Alryalat, Mohammad Abdallah Ali
1
Andonopoulos, Vasiliki
1
Andonopoulos, Vicki
1
Arasu Balasubramaniam, Senthil
1
Argyris, Young Anna
1
Ashfaq, Muhammad
1
Azam, Muhammad
1
Baek, Tae Hyun
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Journal of advertising research
282
Journal of business research : JBR
257
Journal of advertising : official publication of the American Academy of Advertising
242
International journal of advertising : the quarterly review of marketing communications
216
International journal of advertising : the review of marketing communications
203
Journal of marketing communications
203
Psychology & marketing
151
Journal of promotion management : JPM
121
NBER working paper series
111
Journal of promotion management : innovations in planning and applied research
99
Working paper / National Bureau of Economic Research, Inc.
98
NBER Working Paper
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
International journal of internet marketing and advertising : IJIMA
76
European journal of marketing : EJM
74
Discussion paper / Centre for Economic Policy Research
69
Marketing letters : a journal of research in marketing
68
SpringerLink / Bücher
68
Journal of marketing research : JMR
67
Journal of business ethics : JOBE
66
Journal of current issues and research in advertising : JCIRA
61
International journal of hospitality management
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
CEPR Discussion Papers
56
Health marketing quarterly
54
Marketing : ZFP ; journal of research and management
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
IMF working papers
52
Tourism management : research, policies, practice
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
The journal of product & brand management
46
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
46
IMF working paper
44
Marketing intelligence & planning
44
The journal of brand management : an international journal
44
Young consumers : insight and ideas for responsible marketers
43
Journal of current issues and research in advertising
41
Asia Pacific journal of marketing and logistics
40
Management science : journal of the Institute for Operations Research and the Management Sciences
40
more ...
less ...
Source
All
ECONIS (ZBW)
115
Showing
1
-
10
of
115
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrity endorsements : investigating the interactive effects of internalization, identification and product type on consumers' attitudes and intentions
El Hedhli, Kamel
;
Zourrig, Haithem
;
Becheur, Imene
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430627
Saved in:
2
Celebrity endorsements : influence of a product-endorser match on Millennials attitudes and purchase intentions
McCormick, Karla
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 39-45
Persistent link: https://www.econbiz.de/10011556608
Saved in:
3
An exploration of celebrity business ventures and their appeal to fans and non-fans
Teng, Weichen
;
Su, Yaohua
;
Liao, Tien-Tien
;
Wei, Cang-Liang
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238325
Saved in:
4
The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
Park, Hyun Jung
;
Lin, Li Min
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-6
Persistent link: https://www.econbiz.de/10012132267
Saved in:
5
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
6
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
7
The impact of supermarket
credibility
on purchase intention of novel food
Jung, Inhaeng Noah
;
Sharma, Amit
;
Mattila, Anna S.
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209481
Saved in:
8
Authenticity, fit and product type : testing a celebrity brand extension model cross-culturally
Osorio, María Lucila
;
Centeno-Velázquez, Edgar
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665982
Saved in:
9
When luxury brands meet China : the effect of localized celebrity endorsements in social media marketing
Yu, Shubin
;
Hu, Yangjuan
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238317
Saved in:
10
Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->