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Understanding the usability of retail fashion brand chatbots : evidence from customer expectations and experiences
Aslam, Usman - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364467
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Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman; Davis, Leon - In: Journal of retailing and consumer services 76 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014460819