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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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Consumer choice of store brands across store formats : a panel data analysis under crisis periods
Kaswengi, Jospeh; Diallo, Mbaye Fall - In: Journal of retailing and consumer services 23 (2015), pp. 70-76
Persistent link: https://www.econbiz.de/10010503930
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Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan - In: Journal of retailing and consumer services 34 (2017), pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
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Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J. (ed.); Brown, James (ed.);  … - International Conference on National Brand & Private … - 2017
Persistent link: https://www.econbiz.de/10011629463
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Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen; Huang, Zongsheng; Bin, Liu - In: Journal of retailing and consumer services 67 (2022), pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
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Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro; González-Benito, Óscar - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
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The development of a consumer value proposition of private label brands and the application thereof in a South African retail context
Beneke, Justin; Carter, Stephen - In: Journal of retailing and consumer services 25 (2015), pp. 22-35
Persistent link: https://www.econbiz.de/10011313610
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Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen; Sanchez, Joaquin - In: Journal of retailing and consumer services 31 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
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Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele; Fornari, Edoardo; Grandi, Sebastiano; … - In: Journal of retailing and consumer services 30 (2016), pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
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Private labels versus national brands : the effects of branding on sensory perceptions and purchase intentions
Rossi, Patricia; Borges, Adilson; Bakpayev, Marat - In: Journal of retailing and consumer services 27 (2015), pp. 74-79
Persistent link: https://www.econbiz.de/10011388075