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Luxury product to service brand extension and brand equity transfer
Ahn, Jiseon; Park, Jungkun; Hyun, Hyowon - In: Journal of retailing and consumer services 42 (2018), pp. 22-28
Persistent link: https://www.econbiz.de/10011825996
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Customer response toward employees' emotional labor in service industry settings
Gong, Taeshik; Park, Jungkun; Hyun, Hyowon - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132182
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A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun; Hyun, Hyowon; Toulany Thavisay - In: Journal of retailing and consumer services 58 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
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Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun; Hong, EunPyo; Ahn, Jiseon; Hyun, Hyowon - In: Journal of retailing and consumer services 73 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
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Enhancing brand equity through multidimensional brand authenticity in the fashion retailing
Hyun, Hyowon; Park, Jungkun; Hong, EunPyo - In: Journal of retailing and consumer services 78 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015084897
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Masstige consumption values and its effect on consumer behavior
Park, Jungkun; Back, Seung Yub; Kim, Dongyoup - In: Journal of retailing and consumer services 67 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
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The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.; Kim, Dongyoup; Park, Jungkun - In: Journal of retailing and consumer services 76 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
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Online service personalization for apparel shopping
Lee, Eun-jung; Park, Jungkun - In: Journal of retailing and consumer services 16 (2009) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10003837493
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Is the Internet a primary source for consumer information search? : group comparison for channel choices
Park, Jungkun; Chung, HoEun; Yoo, Weon Sang - In: Journal of retailing and consumer services 16 (2009) 2, pp. 92-99
Persistent link: https://www.econbiz.de/10003837498
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Consumers' channel choice for university-licensed products : exploring factors of consumer acceptance with social identification
Yang, Sujin; Park, Jungkun; Park, Jihye - In: Journal of retailing and consumer services 14 (2007) 3, pp. 165-174
Persistent link: https://www.econbiz.de/10003458641