Narrow search
Showing 1 - 10 of 2,010
Cover Image
Exploring brand strength's nomological net and its dimensional dynamics
Wymer, Walter; Casidy, Riza - In: Journal of retailing and consumer services 49 (2019), pp. 11-22
Persistent link: https://www.econbiz.de/10012025823
Cover Image
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria; Francioni, Barbara; Hegner, Sabrina; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Cover Image
Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa; Martinez, Luisa M.; Martinez, Luis F. - In: Journal of retailing and consumer services 43 (2018), pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
Cover Image
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas; Kaushal, Vikrant - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Cover Image
A study on China's time-honored catering brands : achieving new inheritance of traditional brands
Zhang, Shu-Ning; Li, Yong-Quan; Liu, Chih-Hsing; Ruan, … - In: Journal of retailing and consumer services 58 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012431131
Cover Image
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Cover Image
The role of brand exposure and experience on brand recall : product durables vis-à-vis FMCG
Baumann, Chris; Hamin, Hamin; Chong, Amy - In: Journal of retailing and consumer services 23 (2015), pp. 21-31
Persistent link: https://www.econbiz.de/10010503938
Cover Image
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul; Jamil, Raja Ahmed; Shah, Adnan Muhammad; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Cover Image
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi; Jham, Vimi; Malhotra, Gunjan - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Cover Image
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix; Paramita, Widya - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665986