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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
287
Konsumentenverhalten
287
Brand management
286
Markenführung
286
Brand image
164
Markenimage
164
Brand
142
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Park, Jungkun
8
Septianto, Felix
7
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Thaichon, Park
5
Gázquez-Abad, Juan Carlos
4
Martínez-López, Francisco J.
4
Prentice, Catherine
4
Yan, Ruiliang
4
Baumann, Chris
3
Dhir, Amandeep
3
Dwivedi, Yogesh Kumar
3
Han, Heesup
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Kumar, Vikas
3
Lombart, Cindy
3
Mortimer, Gary
3
Ngo, Liem Viet
3
Park, Hyejune
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Quach, Sara
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Rana, Nripendra P.
3
Talwar, Shalini
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Trinh, Giang
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Ahn, Jiseon
2
Alalwan, Ali Abdallah
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Algharabat, Raed
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Anesbury, Zachary
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Anselmsson, Johan
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Ariza-Montes, Antonio
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Aslam, Usman
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Augusto, Mário Gomes
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Bondesson, Niklas
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Brown, James R.
2
Burt, Steven
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Carlson, Jamie
2
Casidy, Riza
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Journal of retailing and consumer services
PharmacoEconomics
1,437
Journal of business research : JBR
764
MPRA Paper
652
Disease Management and Health Outcomes
608
NBER working paper series
596
The journal of brand management : an international journal
565
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Journal of advertising research
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Economics Papers from University Paris Dauphine
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Applied Health Economics and Health Policy
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International journal of advertising : the review of marketing communications
246
IZA Discussion Paper
233
Journal of marketing communications
231
CEPR Discussion Papers
223
International journal of advertising : the quarterly review of marketing communications
218
CESifo Working Paper Series
216
European journal of marketing : EJM
191
European Journal of Marketing
190
Journal of advertising
187
Working paper
181
Journal of advertising : official publication of the American Academy of Advertising
179
Management science : journal of the Institute for Operations Research and the Management Sciences
177
CSIL reports
175
Tinbergen Institute Discussion Papers
174
Journal of Product & Brand Management
169
International journal of industrial organization
168
Journal of marketing
158
Psychology & marketing
158
Tinbergen Institute Discussion Paper
157
Journal of Consumer Marketing
154
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ECONIS (ZBW)
346
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346
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1
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
2
The role of art infusion in enhancing pro-environmental luxury brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
3
Interplays between manufacturer
advertising
and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
4
When retailers and manufacturers advertise together : examining the effect of co-operative
advertising
on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
5
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
6
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Inclusive
advertising
featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
8
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
9
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
10
Consumer decision making and store patronage behaviour in Traditional Chinese Medicine (TCM) halls in Singapore
Tan, Jaclyn Pit Ting
;
Freathy, Paul
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 285-292
Persistent link: https://www.econbiz.de/10009232591
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