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Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Gauzente, Claire; Roy, Yves - In: Journal of retailing and consumer services 19 (2012) 1, pp. 78-87
Persistent link: https://www.econbiz.de/10009507897
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Do consumers still believe what is said in online product reviews? : a persuasion knowledge approach
Bambauer-Sachse, Silke; Mangold, Sabrina - In: Journal of retailing and consumer services 20 (2013) 4, pp. 373-381
Persistent link: https://www.econbiz.de/10009755604
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How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi; Toombs, Leslie; Yan, Ruiliang - In: Journal of retailing and consumer services 21 (2014) 3, pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
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The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention : investigating the bias effect of heuristic information processing
Tan, Yingsi; Geng, Shuang; Katsumata, Sotaro; Xiong, Xiaojun - In: Journal of retailing and consumer services 63 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012665878
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Impact of apps aesthetics on revisit intentions of food delivery apps : the mediating role of pleasure and arousal
Kumar, Sushant; Jain, Aarushi; Hsieh, Jung-Kuei - In: Journal of retailing and consumer services 63 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012665879
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Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben; Poncin, Ingrid; Garnier, Marion - In: Journal of retailing and consumer services 19 (2012) 6, pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
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The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix; Kemper, Joya A.; Choi, Jinyoung - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
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When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy; Romaniuk, Jenni; Cohen, Justin; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
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Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter; Mukerji, Bhasker; Dwivedi, … - In: Journal of retailing and consumer services 46 (2019), pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
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Multichannel personalization : identifying consumer preferences for product recommendations in advertisements across different media channels
Schreiner, Timo; Rese, Alexandra; Baier, Daniel - In: Journal of retailing and consumer services 48 (2019), pp. 87-99
Persistent link: https://www.econbiz.de/10012001284