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The influence of loyalty program design on the relationship between customer motives and value perception
Kreis, Henning; Mafael, Alexander - In: Journal of retailing and consumer services 21 (2014) 4, pp. 590-600
Persistent link: https://www.econbiz.de/10010388521
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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
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The impact of brand health on customer equity
Mirzaei, Abas; Baumann, Chris; Johnson, Lester W.; … - In: Journal of retailing and consumer services 33 (2016), pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
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A sequence analysis approach to segmenting credit card customers
Ho, Hillbun; Tien, Keng-Ming Terence; Wu, Anne; Singh, … - In: Journal of retailing and consumer services 59 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012434227
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Consumer perceived value preferences for mobile marketing in China : a mixed method approach
Huang, Lijuan; Mou, Jian; See-To, Eric; Kim, Jongki - In: Journal of retailing and consumer services 48 (2019), pp. 70-86
Persistent link: https://www.econbiz.de/10012001283
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Customization in bicycle retailing
Jafari, Hamid; Nyberg, Anna; Osnes, Tone-Lise; Schmitz, … - In: Journal of retailing and consumer services 23 (2015), pp. 77-90
Persistent link: https://www.econbiz.de/10010503929
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Assessing customers' perceived value of the online channel of multichannel retailers : a two country examination
Carlson, Jamie; O'Cass, Aron; Ahrholdt, Dennis C. - In: Journal of retailing and consumer services 27 (2015), pp. 90-102
Persistent link: https://www.econbiz.de/10011388091
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Your receipt is in the bag : service and temporal effects as factors of customer engagement formation during acquisition
Harman, David M.; Porter, Michael C. - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648866
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Do myriad e-channels always create value for customers? : a dynamic analysis of the perceived value of a digital information product during the usage phase
Mencarelli, Rémi; Rivière, Arnaud; Lombart, Cindy - In: Journal of retailing and consumer services 63 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012665834
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Social commerce website design, perceived value and loyalty behavior intentions : the moderating roles of gender, age and frequency of use
Molinillo, Sebastian; Aguilar-Illescas, Rocío; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012666047