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How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy; Hartley, Nicole; Vanman, Eric; Phau, Ian - In: Journal of retailing and consumer services 31 (2016), pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
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The "timber box" effect for premium wines
Sung, Billy; Crawford, Robert; Teah, Min; Stankovic, … - In: Journal of retailing and consumer services 54 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012238348
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Communicating authenticity in packaging of Korean cosmetics
Lee, Sean; Sung, Billy; Phau, Ian; Lim, Aaron - In: Journal of retailing and consumer services 48 (2019), pp. 202-214
Persistent link: https://www.econbiz.de/10012001299
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Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix; Sung, Billy; Doung, Chien; Conroy, Denise - In: Journal of retailing and consumer services 71 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014261181