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Conceptualizing the brand in social media community : the five sources model
Davis, Robert; Piven, Inna; Breazeale, Michael - In: Journal of retailing and consumer services 21 (2014) 4, pp. 468-481
Persistent link: https://www.econbiz.de/10010388551
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In search of status through brands from Western and Asian origins : examining the changing face of fashion clothing consumption in Chinese young adults
O'Cass, Aron; Siahtiri, Vida - In: Journal of retailing and consumer services 20 (2013) 6, pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
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Access to the luxury brand myth in pop-up stores : a netnographic and semiotic analysis
Lassus, Christel de; Anido Freire, N. - In: Journal of retailing and consumer services 21 (2014) 1, pp. 61-68
Persistent link: https://www.econbiz.de/10010233539
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Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine; Borraz, Stéphane - In: Journal of retailing and consumer services 22 (2015), pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
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The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
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The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan; Paul, Justin; Koles, Bernadett - In: Journal of retailing and consumer services 66 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
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Identifying antecedent conditions for luxury brand purchase
Jin, Ting; Prentice, Catherine; Shao, Wei - In: Journal of retailing and consumer services 60 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502684
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When luxury brands meet China : the effect of localized celebrity endorsements in social media marketing
Yu, Shubin; Hu, Yangjuan - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238317