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Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik; Thaichon, Park - In: Journal of retailing and consumer services 61 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
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Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing; Zhang, Yulin - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
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Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Carlson, Jamie; Wyllie, Jessica; Rahman, Mohammad M.; … - In: Journal of retailing and consumer services 50 (2019), pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed; Rana, Nripendra P.; Alalwan, Ali Abdallah - In: Journal of retailing and consumer services 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
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How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu; Zhang, Xu; Zhu, Hong - In: Journal of retailing and consumer services 68 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
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Examining customer engagement and brand intimacy in social media context
Wang, Tien; Lee, Fu-Yu - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238350
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Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie; Rahman, Mohammad M.; Taylor, Alexander; … - In: Journal of retailing and consumer services 46 (2019), pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
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Impact of customer experience on attitude and repurchase intention in online grocery retailing : a moderation mechanism of value co-creation
Anshu, Kumari; Gaur, Loveleen; Singh, Gurmeet - In: Journal of retailing and consumer services 64 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013209516
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Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young; Kim, Soohyun; Kim, Soyoung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 581-589
Persistent link: https://www.econbiz.de/10010388522