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Celebrity endorsements : influence of a product-endorser match on Millennials attitudes and purchase intentions
McCormick, Karla - In: Journal of retailing and consumer services 32 (2016), pp. 39-45
Persistent link: https://www.econbiz.de/10011556608
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The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
Park, Hyun Jung; Lin, Li Min - In: Journal of retailing and consumer services 52 (2020), pp. 1-6
Persistent link: https://www.econbiz.de/10012132267
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Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian; Japutra, Arnold; Ekinci, Yuksel - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
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How the destination short video affects the customers' attitude : the role of narrative transportation
Cao, Xinyue; Qu, Zhirui; Liu, Yan; Hu, JiaJing - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648976
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An exploration of celebrity business ventures and their appeal to fans and non-fans
Teng, Weichen; Su, Yaohua; Liao, Tien-Tien; Wei, Cang-Liang - In: Journal of retailing and consumer services 54 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012238325
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Retailers' communication on ugly fruits and vegetables : what are consumers' perceptions?
Louis, Didier; Lombart, Cindy - In: Journal of retailing and consumer services 41 (2018), pp. 256-271
Persistent link: https://www.econbiz.de/10011808596
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Celebrity endorsements : investigating the interactive effects of internalization, identification and product type on consumers' attitudes and intentions
El Hedhli, Kamel; Zourrig, Haithem; Becheur, Imene - In: Journal of retailing and consumer services 58 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012430627
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When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung; Park, Minjung - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
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Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun; Lei, Yueqiu; Qi, Zhou; Hong, Yuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
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Authenticity, fit and product type : testing a celebrity brand extension model cross-culturally
Osorio, María Lucila; Centeno-Velázquez, Edgar; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665982