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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~person:"Guzman, Francisco"
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
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Markenführung
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
7
Sportmarketing
7
Sports marketing
7
Beziehungsmarketing
4
Brand
4
Football
4
Fußball
4
Markenartikel
4
Professional sports
4
Profisport
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Relationship marketing
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Brand image
3
Markenimage
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brand associations
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Sport organization
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Sportorganisation
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brand architecture
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brand management
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consumer behavior
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Athletes
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Australia
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Australien
1
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Customer satisfaction
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Guzman, Francisco
Kunkel, Thilo
Melewar, T. C.
Funk, Daniel C.
3
Ko, Yong Jae
3
Asada, Akira
2
Baker, Bradley J.
2
Biscaia, Rui
2
Doyle, Jason P.
2
Heere, Bob
2
Agyemang, Kwame
1
Arai, Akiko
1
Baker, Thomas A., III.
1
Ballouli, Khalid
1
Behrens, Anton
1
Bredikhina, Nataliya
1
Carlson, Brad D.
1
Chang, Yonghwan
1
Cocco, Adam R.
1
Daniels, Jason
1
Du, Hui
1
Du, James
1
Greenwell, T. Christopher
1
Hancock, Meg
1
Hill, Brad
1
Hwang, Yongjin
1
Jang, Wonseok
1
Karg, Adam
1
Katz, Matthew
1
Kim, Yongjae
1
King, Jesse
1
Lock, Daniel
1
Madrigal, Robert
1
McDonald, Heath
1
Ross, Stephen
1
Shreffler, Megan
1
Simmons, Jason M.
1
So, Kevin
1
Su, Yiran
1
Thorn, Dustin
1
Uhrich, Sebastian
1
Walsh, Patrick
1
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Journal of sport management : the official journal of the North American Society of Sport Management
The journal of product & brand management
10
Journal of business research : JBR
8
European Sport management quarterly : ESMQ
5
European journal of marketing : EJM
5
The journal of brand management : an international journal
3
Corporate reputation review
2
Journal of retailing and consumer services
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
The marketing review
2
Asia-Pacific journal of business administration
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
International studies of management and organization
1
Journal of Product and Brand Management Ser.
1
Journal of general management
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The European business journal
1
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ECONIS (ZBW)
7
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1
-
7
of
7
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date (newest first)
date (oldest first)
1
New brands : contextual differences and development of
brand
associations over time
Daniels, Jason
;
Kunkel, Thilo
;
Karg, Adam
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
Saved in:
2
The effect of league
brand
on the relationship between the team
brand
and behavioral intentions : a formative approach examining
brand
associations and
brand
relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
3
The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.
;
Kunkel, Thilo
;
Baker, Bradley J.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
Saved in:
4
The development and change of
brand
associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
5
Brand
architecture, drivers of consumer involvement, and
brand
loyalty with professional sport leagues and teams
Kunkel, Thilo
;
Hill, Brad
;
Funk, Daniel C.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10009777291
Saved in:
6
The role of self-
brand
connection on the relationship between athlete
brand
image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
7
Remapping the sport brandscape : a structured review and future direction for sport
brand
research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
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