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Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B.; Melton, E. Nicole; Sveinson, Katherine - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
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Like father, like son : analyzing Australian football's unique recruitment process
Stewart, Mark F.; Stavros, Constantino; Phillips, Pamm; … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 672-688
Persistent link: https://www.econbiz.de/10011645893
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Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina; Jahn, Steffen; Xie, Hu; Suh, Wang Suk - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
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Pre-empting the competition : how do shareholders view sponsorships in the sport apparel industry?
Bouchet, Adrien; Doellman, Thomas W.; Troilo, Mike; … - In: Journal of sport management : the official journal of … 31 (2017) 3, pp. 275-287
Persistent link: https://www.econbiz.de/10011734786
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The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Gwinner, Kevin; Bennett, Gregg - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
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Destination image and intent to visit China and the 2008 Beijing Olympic Games
Gibson, Heather J.; Qi, Christine Xueqing; Zhang, James J. - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 427-450
Persistent link: https://www.econbiz.de/10003743645
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Mega events, fear, and risk : terrorism at the Olympic Games
Toohey, Kristine; Taylor, Tracy - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 451-469
Persistent link: https://www.econbiz.de/10003743647
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The economic impact of the Olympic Games : ex ante predictions and ex poste reality
Porter, Philip K.; Fletcher, Deborah - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 470-486
Persistent link: https://www.econbiz.de/10003743649
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Exploring brand positioning in a sponsorship context : a correspondence analysis of the Dew Action Sports Tour
Ferreira, Mauricio; Hall, Todd K.; Bennett, Gregg - In: Journal of sport management : the official journal of … 22 (2008) 6, pp. 734-761
Persistent link: https://www.econbiz.de/10003789769