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Sport consumer behavior research : improving our game
Funk, Daniel C.; Lock, Daniel; Karg, Adam; Pritchard, … - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 113-116
Persistent link: https://www.econbiz.de/10011489101
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The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae; Ross, Stephen - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
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Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei; Havard, Cody T. - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
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Special edition: Community sports
2013
Persistent link: https://www.econbiz.de/10010258925
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Female sport fans' experiences of marginalization and empowerment
Sveinson, Katherine; Hoeber, Larena - In: Journal of sport management : the official journal of … 30 (2016) 1, pp. 8-21
Persistent link: https://www.econbiz.de/10011459294
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Determinants of word-of-mouth influence in sport viewership
Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
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"Same, same-but different!" on consumers' use of corporate PR media in sports
Burk, Verena; Grimmer, Christoph G.; Pawlowski, Tim - In: Journal of sport management : the official journal of … 30 (2016) 4, pp. 353-368
Persistent link: https://www.econbiz.de/10011560012
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Development and validation of a measure of sport fans' specific curiosity
Park, Seong Hee; Ha, Jae-Pil; Mahony, Daniel F. - In: Journal of sport management : the official journal of … 28 (2014) 6, pp. 621-632
Persistent link: https://www.econbiz.de/10010472810
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The impact of alcohol sponsorship in sport upon university sportspeople
Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; … - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 418-432
Persistent link: https://www.econbiz.de/10010393251