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Sponsoring the French Open : an examination of social media buzz and sentiment
Delia, Elizabeth B.; Armstrong, Cole G. - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 184-199
Persistent link: https://www.econbiz.de/10010526790
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Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei; Havard, Cody T. - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
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Benchmarking sports sponsorship performance : efficiency assessment with data envelopment analysis
Walraven, Merel; Koning, Ruud Hans; Bijmolt, Tammo H. A.; … - In: Journal of sport management : the official journal of … 30 (2016) 4, pp. 411-426
Persistent link: https://www.econbiz.de/10011560039
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Subconscious (un) attachment to a sponsor : an irrational effect of facility naming rights
Delia, Elizabeth B. - In: Journal of sport management : the official journal of … 28 (2014) 5, pp. 551-564
Persistent link: https://www.econbiz.de/10010418266
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The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo; Biscaia, Rui; Arai, Akiko; Agyemang, Kwame - In: Journal of sport management : the official journal of … 34 (2020) 3, pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
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From assessment to purchase : a three-stage model of the marketing funnel in sponsorship activities
Visentin, Marco; Scarpi, Daniele; Pizzi, Gabriele - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 615-628
Persistent link: https://www.econbiz.de/10011645886
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Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina; Jahn, Steffen; Xie, Hu; Suh, Wang Suk - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
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Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse; Madrigal, Robert - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
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Pre-empting the competition : how do shareholders view sponsorships in the sport apparel industry?
Bouchet, Adrien; Doellman, Thomas W.; Troilo, Mike; … - In: Journal of sport management : the official journal of … 31 (2017) 3, pp. 275-287
Persistent link: https://www.econbiz.de/10011734786
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Sport scandal and sponsorship decisions : team identification matters
Chen, P. Monica; Kelly, Sarah J.; Weeks, Clinton S. - In: Journal of sport management : the official journal of … 30 (2016) 5, pp. 490-505
Persistent link: https://www.econbiz.de/10011616400