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~isPartOf:"Journal of strategic marketing"
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Consumer behaviour
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Bowden, Jana
Phau, Ian
Lim, Weng Marc
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Journal of strategic marketing
Journal of fashion marketing and management
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Marketing intelligence & planning
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Journal of business research : JBR
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Journal of promotion management : JPM
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Journal of international consumer marketing
5
The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
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Country of origin effect : looking back and moving forward
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Direct marketing : an international journal
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Journal of global marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality and tourism insights
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of service theory and practice : JSTP
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Journal of targeting, measurement and analysis for marketing
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Journal of travel and tourism marketing
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Journal of vacation marketing
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Journal of vacation marketing : an international journal
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Problems and perspectives in management : PPM ; international research journal
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The handbook of communication engagement
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ECONIS (ZBW)
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1
Internal
brand
management,
brand
understanding, employee
brand
commitment, and
brand
citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
3
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
4
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
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