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The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara; Massi, Marta; Vocino, Andrea - In: Journal of strategic marketing 29 (2021) 6, pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
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Managing customer citizenship behavior : a relationship perspective
Balaji, M. S. - In: Journal of strategic marketing 22 (2014) 3, pp. 222-239
Persistent link: https://www.econbiz.de/10010384772
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Customer's relative loyalty: an empirical examination
Roy, Sanjit Kumar; Butaney, Gul T. - In: Journal of strategic marketing 22 (2014) 3, pp. 206-221
Persistent link: https://www.econbiz.de/10010384773
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The role of servicescape as a driver of customer value in experience-centric service organizations : the Dragon Football Stadium case
Fernandes, Teresa; Neves, Sara - In: Journal of strategic marketing 22 (2014) 6, pp. 548-560
Persistent link: https://www.econbiz.de/10010489663
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How to reduce the negative impact of customer non-compliance : an empirical study
Kostopoulos, Giannis; Gounaris, Spiros; Rizomyliotis, … - In: Journal of strategic marketing 22 (2014) 6, pp. 513-529
Persistent link: https://www.econbiz.de/10010489665
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Blame and service recovery strategies in lateral exchange markets
Ketron, Seth; Mai, Enping - In: Journal of strategic marketing 30 (2022) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10013170039
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Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit; Gruner, Richard L.; Guo, Jingjing - In: Journal of strategic marketing 30 (2022) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
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Strategic imperatives of mobile commerce in developing countries : the influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage
Anwar, Ali; Thongpapanl, Narongsak; Ashraf, Abdul R. - In: Journal of strategic marketing 29 (2021) 8, pp. 722-742
Persistent link: https://www.econbiz.de/10012653610
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Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.; Paul, Justin; Unnithan, Anandakuttan B. - In: Journal of strategic marketing 30 (2022) 3, pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
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Customer perception of service quality and perceived price and fairness : a comparison between public and new private sector banks
Kaura, Vinita; Prasad, Chalasani S. Durga; Sharma, Sourabh - In: Journal of strategic marketing 21 (2013) 6, pp. 513-528
Persistent link: https://www.econbiz.de/10010207284