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The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara; Massi, Marta; Vocino, Andrea - In: Journal of strategic marketing 29 (2021) 6, pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
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Impact of actual service provider failure on the satisfaction with aggregator
Chatterjee, Swagato - In: Journal of strategic marketing 26 (2018) 7, pp. 628-647
Persistent link: https://www.econbiz.de/10011976365
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I complain for your good? : re-examining consumer advocacy
Jayasimha, K. R.; Billore, Aditya - In: Journal of strategic marketing 24 (2016) 5, pp. 360-376
Persistent link: https://www.econbiz.de/10011637332
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Nonmonetary customer value contributions in free e-services
Anderl, Eva; März, Armin; Schumann, Jan Hendrik - In: Journal of strategic marketing 24 (2016) 3/4, pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
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Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis; Poulis, Athanasios; Apostolos, … - In: Journal of strategic marketing 28 (2020) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
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Demographic differences on service quality and perceived value in private online shopping clubs
Kursunluoglu Yarimoglu, Emel - In: Journal of strategic marketing 25 (2017) 3, pp. 240-257
Persistent link: https://www.econbiz.de/10011743006
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The link between customer satisfaction and loyalty : the moderating role of customer characteristics
Schirmer, Nadine Andrea; Ringle, Christian M.; … - In: Journal of strategic marketing 26 (2018) 4, pp. 298-317
Persistent link: https://www.econbiz.de/10011903301
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Customer perception of service quality and perceived price and fairness : a comparison between public and new private sector banks
Kaura, Vinita; Prasad, Chalasani S. Durga; Sharma, Sourabh - In: Journal of strategic marketing 21 (2013) 6, pp. 513-528
Persistent link: https://www.econbiz.de/10010207284
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Managing customer citizenship behavior : a relationship perspective
Balaji, M. S. - In: Journal of strategic marketing 22 (2014) 3, pp. 222-239
Persistent link: https://www.econbiz.de/10010384772
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Customer's relative loyalty: an empirical examination
Roy, Sanjit Kumar; Butaney, Gul T. - In: Journal of strategic marketing 22 (2014) 3, pp. 206-221
Persistent link: https://www.econbiz.de/10010384773